Maximum Impact: Communicating the stats and the stories

Are you a charity that does incredible work but struggles to communicate the impact of that work to your stakeholders? Effectively communicating your impact to the world can be difficult, but vital for generating support, funding and brand awareness. You have the stories and the stats, but what’s the best way to present them?

This webinar will show you how to communicate your impact with straightforward strategies that are low-cost to action. Fun and engaging, this practical session incorporates peer-to-peer feedback and expert support from the facilitator. It’s sure to get your creative juices flowing!

This training will be delivered online, via Zoom. If you would prefer to pay via invoice, please email [email protected]

Through this training, you’ll learn:

• The principles of communicating impact
• What good social impact communications look like
• To confidently represent your organisation and its work
• To identify your audience and adapt your comms accordingly
• How to identify your most impactful stats and stories

Level

Beginner-intermediate

Who should attend?

This webinar has been designed for charities who are already clear on their areas of impact and are actively measuring that impact. Their challenge now is how to best articulate this impact in a way that is effective, differentiating and clear.

About the trainer

Amanda Jones is an Advertising Strategist who has been working at London advertising agencies for 13 years. Amanda has developed brand and marketing strategies for many well-known brands such as Ariel, Co-Op and Always. Alongside her day job she provides mentoring and workshop services to start-up social enterprises and charities, providing them with the same expert advice and support she provides to world leading brands. Amanda also runs Skilling Time, a collection of content encouraging professionals to ‘do good with their day job’ through pro bono work.

Charly Young MBE is an entrepreneur, mentor, facilitator and consultant. She works with impactful organisations as an advisor and consultant in the gender and diversity, youth and mentoring spaces – with corporates and for-purpose organisations, as well as those working with and for young people. She is co-founder of two charities – The Early Years Movement and The Girls’ Network – both of which focus on tackling gender inequalities, The Early Years Movement works to increase diversity in nurseries and to minimise the gender biases that children are exposed to. The Girls’ Network provides 14-19 year old girls from the least-advantaged communities across England with a female mentor and a network of professional female role models.In recognition of her work with The Girls’ Network, Charly received an MBE in the Queen’s Birthday Honours 2021 for services to female empowerment and young girls.

Charly has experience in scaling organisations from idea to reality. She has worked with charities to create impactful strategies, and has supported social entrepreneurs working in the education and social justice space through Teach First, the Fair Education Alliance and Expert Impact. She previously worked at the Royal Society of Arts as a researcher, was a primary school governor, and sits on the Expert Impact Alumni Board.