Media Interview Training

11 Mar

Monday 11 March 2024 10:00 - 16:00

Join this practical workshop to ensure you can confidently communicate your organisation’s message to the media.

The course has made me think carefully about not only the messages I want to deliver, but my manner of presentation - e.g. body language and tone of voice.

This training will teach you how to speak to the media with confidence and get your message across. You will gain practical interview experience covering radio, TV and print interviews.

Our expert trainer will help you keep calm, build confidence, stay on message and make the right impression when it counts. Rehearse your TV and radio manner and get familiar with interviewer styles through professional PR feedback and coaching. If you’re already working hard to attract media attention, this training will help ensure you’re ready to respond when a journalist calls you.

You will learn what makes a newsworthy story, what journalists want and how to effectively communicate your organisation’s key messages to the media.

This event will take place between 10am and 4pm at a Central London location that will be confirmed shortly.

You’ll be learning in a small group to ensure you get one-on-one advice and coaching. Places on this course fill quickly, if you’re interested, we’d recommend signing up as soon as you can.

Through this training you’ll learn to:

  • Understand the media, identify media opportunities and recognise key principles in dealing with media interviews
  • Confidently represent your organisation in media interviews and publications and be able to identify what makes a good story
  • Recognise the difference between pro-active, reactive and interactive media – and how to be prepared for each scenario
  • Communicate key messages fluently in a press, radio or TV interview and manage difficult questions
  • Communicate your work and positive stories to a wide audience

Who should attend?

The course would benefit everyone who works in the charity sector, especially chief executives, board directors, senior PR and media managers, projects leaders, project workers or beneficiaries as well as experienced spokespeople who are preparing for a specific interview or would like to refresh their skills.


Aimed at Beginner-intermediate

Meet your expert trainer

Vivien Morgan is a Communications Consultant strategist providing expertise in advocacy, media strategy, new media and presentation training. Her background is in broadcast TV journalism working for global network TV channels. From being a Producer/Director of documentaries, she has been a Presenter of BBC TV World Business Report and Europe Correspondent for CNBC Europe. Commissioner for BBC World TV Features. Also a pioneer Videojournalist, University Lecturer and Media Trainer for governments including Turkey, Qatar, Sudan and Ethiopia, as well as for the UN. Following on from being a Director and Head of Media in UK government communications, Vivien now advises on advocacy, PR campaigns, media relations and social media strategy for a bio-technology company and other clients. As well as working as a Trainer on creative writing, mobile journalism and giving talks on a range of topics , as an author around the UK and in the USA.

Book your place

To secure your place on this course, register today via our Eventbrite page.


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