Campaigns for change with MG OMD

Are you a London-based charity working to advance racial justice, gender equity or LGBTQ+ equality? Are you planning a campaign and looking for free expert marketing support?

Media Trust has partnered with media agency MG OMG to offer four charities the opportunity to work alongside a dedicated team of skilled volunteers. Together, you’ll develop practical recommendations to help strengthen your campaign and maximise its impact. 

What you’ll gain

Whether you want to better understand your audience, refine your messaging, or encourage more people to take action, you’ll receive tailored support based on your campaign goals.

By the end of the programme, you’ll have: 

• Practical recommendations tailored to your campaign
• Fresh audience and communications insights
• A clearer campaign strategy
• A prioritised action plan to help you move forward with confidence 

How it works

Before the challenge day, each selected charity will create a brief outlining the campaign you would like support with.  

We’ll then match you with a dedicated team of MG OMD volunteers with expertise across marketing strategy, audience insight, campaign effectiveness and media planning. 

Together, you’ll explore insights, test ideas and develop practical recommendations that you can take away and put into action. 

Key dates:

1. 8 September: Online charity briefing
   Find out how to get the most from the opportunity and refine your campaign brief before meeting your volunteer team. 
2. 1 October: Online meet and greet
   Meet your volunteer team, explore your campaign in more detail and begin developing ideas together. 
3. 8 October: In-person Challenge Day 
   Spend the afternoon working alongside your volunteer team to develop recommendations and turn them into a practical action plan. The session will take place at MG OMD’s offices in Bankside, London. 

Who can apply?

We’re looking for London-based organisations that are working to create a more equitable society by supporting one or more of the following communities: 

• Black, Asian and minoritised ethnic communities
• Women and girls
• LGBTQ+ communities, including trans, non-binary and gender-diverse people

We particularly welcome applications from organisations that are led by, or have a strong, trusted relationship with the communities they serve. 

Eligibility

To be eligible to apply, your organisation must meet the following criteria: 

Essential: 

• Be a London-based organisation with a charitable purpose focusing on gender, identity and/or racial equity.
• Be a small to medium-sized organisation with a turnover of £2 million or less.
• Have a campaign which you aim to launch within the next 12 months.
• Have two members of the organisation, including one specifically working on your campaign, available to join all sessions as outlined above.  

Desirable: 

• Have an allocated campaign budget. 

How to apply

Please complete this application form by 09:00 on Tuesday 1 September. Successful charities will be notified by 4 September.

We encourage you to provide as much detail as possible about your campaign, the support you’re looking for and the impact this opportunity could have on your organisation and the communities you serve. 

Any questions?

If you have any questions about the opportunity or the application process, or require any adjustments to support your application, please contact Lara on laran@mediatrust.org.  

Our commitment to equality, diversity and inclusion

Media Trust is committed to creating safe, supportive, and inclusive spaces for all of those taking part. And we ask that partners and participants help us to do the same.