Mobile Anatomy (Mobile-First Video) with Facebook

In March 2021 Media Trust and CharityComms launched the Covid Comms survey to understand the communications challenges charities are currently facing one year on from the Covid-19 crisis. Our results highlighted that the biggest comms challenge for charities right now is producing digital content including films, vlogs and infographics (53%).

To address this, Media Trust will be running training, and developing resources, on content creation over the rest of the year, starting with this masterclass delivered by our industry partner Facebook.

The masterclass

On Wednesday 19th May, we will be running a free masterclass on leveraging the creative opportunities of mobile-first video (short & vertical) across scripting, capturing and packaging.

Rich Kivell, Creative Strategist at Facebook, will explore the key aspects to consider when it comes to mobile-first video. He will share his wealth of experience in creating engaging content that resonates with audiences and drives action, helping you to create compelling video for your charity.

Learning outcomes:

• Learn what mobile-first video is and why it matters
• Learn tips and tricks for creating mobile-first video content
• Understand audience insights into what content engages people and how to grab and keep their attention
• Develop technical skills, including simple tools for audio and transcription, phone orientation, editing and optimising content for different platforms

The session will include a Q&A with the trainer where you can put forward your questions and get on the spot advice.

Rich Kivell, is a Creative Strategist at Facebook. Rich has previously worked as a Senior Creative at award winning agencies BBH London and as a freelance creator at Exposure and OgilvyOne Worldwide.

Level:

This event is aimed at charity professionals, volunteers and trustees who have communications as part of their job role and want to learn more about creating compelling video content.

Zoom details will be sent via an email ahead of the masterclass. 

Thanks to funding support from City of London Corporation’s charitable funder, City Bridge Trust for making this Masterclass possible.