Pitching in a Pandemic – waiting list now open

Pitching in a Pandemic

On Wednesday 17 June, as part of our Virtual Digital Communications Training Series, Media Trust will be running a free webinar supported by the BBC on how to get your charity’s story into the news. Join us and learn directly from three leading journalists ‘How to pitch in a pandemic’.

Learning outcomes:

• Understand how the newsroom/news cycle works
• Understand what makes a newsworthy story – how to  get your story to cut through ?
• Learn what journalists want and how to pitch to them

The webinar will begin with a series of presentations, followed by a live curated question and answer session with three journalists. Simply register for the event and submit your question in the form when prompted.

The session will cover:

How the media works

Gain unique insight into the news cycle and discover how different newsrooms operate.

Pitching

Find out how to catch a busy editor’s eye and what makes a good pitch.

Providing content in lockdown

Learn the do’s and don’ts of a media interview conducted on platforms like Zoom or Skype and practical tips for creating video content yourself using just a smartphone.

Level: all

This is open to anyone who wants to pitch your charity’s story to the media.

Your trainers

Bridget Harney – Editor with BBC Radio Current Affairs in charge of two international documentary strands, Crossing Continents (Radio 4) and Assignment (BBC World Service)

Samantha Smith (@misssamsmith) – Head of Current Affairs and Politics, BBC South West

Lisa Kelly (@Needham3)- Freelance Senior TV Journalist, former Planning Editor for BBC Breakfast TV and Deputy Editor of The Steph Show

Note: Webinar link will be released to delegates ahead of the event