Pitching in a Pandemic – waiting list now open

17 Jun

Wednesday 17 June 2020 10:30 - 12:00

Pitching in a Pandemic

On Wednesday 17 June, as part of our Virtual Digital Communications Training Series, Media Trust will be running a free webinar supported by the BBC on how to get your charity’s story into the news. Join us and learn directly from three leading journalists ‘How to pitch in a pandemic’.

Learning outcomes:

  • Understand how the newsroom/news cycle works
  • Understand what makes a newsworthy story – how to  get your story to cut through ?
  • Learn what journalists want and how to pitch to them

The webinar will begin with a series of presentations, followed by a live curated question and answer session with three journalists. Simply register for the event and submit your question in the form when prompted.

The session will cover:

How the media works

Gain unique insight into the news cycle and discover how different newsrooms operate.


Find out how to catch a busy editor’s eye and what makes a good pitch.

Providing content in lockdown

Learn the do’s and don’ts of a media interview conducted on platforms like Zoom or Skype and practical tips for creating video content yourself using just a smartphone.

Level: all

This is open to anyone who wants to pitch your charity’s story to the media.

Your trainers

Bridget Harney – Editor with BBC Radio Current Affairs in charge of two international documentary strands, Crossing Continents (Radio 4) and Assignment (BBC World Service)

Samantha Smith (@misssamsmith) – Head of Current Affairs and Politics, BBC South West

Lisa Kelly (@Needham3)- Freelance Senior TV Journalist, former Planning Editor for BBC Breakfast TV and Deputy Editor of The Steph Show

Note: Webinar link will be released to delegates ahead of the event

Book your place on the waiting list

Event is fully booked. To reserve a place on the waiting list, register via Eventbrite


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