Shake up your social media with Channel 4 – Stronger Voices Masterclass

06 Sep

Thursday 6 September 2018 09:00 - 12:00

As part of our Stronger Voices programme, Media Trust has teamed up with Channel 4 for this free masterclass. The day aims to inspire and shake up the wider equality sector's digital comms and get the sector's voice heard on social media.

We live in a nation addicted to social media. 41 per cent of adults in the UK use Facebook daily and 11 per cent use Twitter. This presents a massive opportunity for charities. Get your social media strategy right and it can be a powerful, low cost way to engage with stakeholders and attract new donors.

The great news is it’s not rocket science

Channel 4’s presence on social media is booming. In 2016, they were the biggest TV channel in the UK on Facebook (and they’ve been on quite a journey to get there). Join them at this exciting and interactive morning session as they share innovative advice and guidance to develop your charity’s social media strategy and engage your audience.

This masterclass will be led by Channel 4’s social media team, who are behind standout marketing campaigns for the IslandThe Jump and Naked Attraction.

This masterclass will help you to:

  • Understand the importance and benefits of social media
  • Choose the platforms that best suit your needs
  • Employ winning strategies to keep your audience engaged and reach more people
  • Measure success using tools that are available for free

After the Masterclass, Channel 4’s social media experts will be on hand to give you 1-2-1 advice and ideas on your social media profile, activity and campaigns.


9:00 – 9:30 – Arrivals, registration and breakfast

9:30 – 9:40 – Kick off

9:40 – 10:40 – Social Media Masterclass with Channel 4’s James Smart

10:40 – 12:00 – 1:1 surgery sessions and networking opportunity

12:00 – close

Attendance Eligibility:

To attend this Masterclass, your organisation must aim to tackle discrimination in one or more of the following areas, as detailed in the Equality Act (2010).

  • age
  • disability
  • gender reassignment
  • marriage and civil partnership
  • pregnancy and maternity
  • race
  • religion or belief
  • sex
  • sexual orientation


Improver – this masterclass is a good development opportunity for charity professionals who have prior knowledge of social media and are now looking for innovative ways to stand out from the crowd.

What if I’m late/ cannot make it?

If you’re running late due to traffic or delayed trains or you get lost don’t panic! Give us a call on 0207 871 5600.

If you’d like to cancel the course, please check our cancellation policy below and email

Do I need to print my confirmation email?

Just turn up on the day. It’s that easy!  When you book we have you in the system already.

You don’t have to print and bring your ticket.

Can I give my place to someone else if I can no longer attend the training?

Yes, your ticket is transferrable, however you need to let us know beforehand. If you’d like to give your place to a colleague, drop us an email to

Which ticket type should I choose if I’m attending the training as an individual and not part of an organisation?

Individuals should select the small organisation ticket type.

Book your place

To secure your place on this course, register today via our Eventbrite page.


More events...

20 Jun

Charity Comms Coaching with Bloomberg

Training and development

Unlock the power of communication and storytelling with free, on-the-spot advice, creative ideas and invaluable feedback from volunteers at Bloomberg...

Logos for World Refugee Day and Refugee Week