The Changing Face of Social Media with BBH

01 Feb

Thursday 1 February 2018 09:00 - 12:00

76% of all internet users are using some form of social media, according to a Pew Research study.

We have reached peak attention on social media. More and more publishers and organisations are vying for less and less attention. The average UK Facebooker now scrolls through an Eiffel Tower’s worth of newsfeed a day so what does it take to get peoples’ attention in today’s cluttered online world? The recent changes to Facebook’s newsfeed means there will be a move away from vanity metrics and the focus should now be on creating more ‘meaningful’ content. Rather than being safe and cute on social, charities need to create a reaction.

The way we think about social media is changing. So, stop obsessing over the number of likes and followers you have and start prioritising eye-catching content and having meaningful interactions with your audiences. The cardinal sin on social is dullness and if anyone has interesting content to communicate online, it’s charities and nonprofits. So, who’s going to take advantage of the changing face of social media in 2018, and who is going to be lost halfway up the Eiffel Tower of content?

Join us and hear from Ben Shaw, Head of BBH’s award winning social content unit ‘Live’, Data Strategist Jack Colchester and colleagues who will explore their Ten Commandments on how to make your social media have an impact that resonates.

BBH delivers world-class strategy and creative across multiple channels for 35 of the most successful brands and businesses including Audi, Tesco, Google, Barclays, Virgin Media, Absolut, Samsung and Unilever. They also work with a number of charitable organisations including the UN’s Global Goals programme, the St John Ambulance, Refuge, Missing People and the Terrence Higgins Trust amongst others.

This Masterclass will help you to:

  • Better identify and target your audience
  • Plan your media to maximise reach
  • Understand what metrics to measure for success
  • Learn how to identify trending topics before they disappear
  • Identify which platforms you should and shouldn’t be listening to


9am – Welcome breakfast and networking

9.30-10.30am – The Changing Face of Social Media

10.30-11.30am – 1:1 surgeries with BBH experts

11.30am-12pm – Closing


This session is for charities wanting to gain an understanding of the current trends in Social Media and how to effectively engage with their audiences.

We would like to acknowledge the generous support from The Marketing Trust in helping to launch this initiative. The Marketing Trust is an independent charity that supports research into markets and training to foster a wider understanding of the benefits of marketing.

What if I’m late/ cannot make it?

If you’re running late due to traffic or delayed trains or you get lost don’t panic! Give us a call on 0207 871 5600.

If you’d like to cancel the course, please check our cancellation policy below and email

Do I need to print my confirmation email?

Just turn up on the day. It’s that easy!  When you book we have you in the system already.

You don’t have to print and bring your ticket.

Cancellation and Booking Policy

Booking terms and conditions


Payment must be received before the course date otherwise delegates risk not being accepted on the day. Please let us know if you have not received an invoice within 10 working days of your booking.

Bookings made within 10 days of the course date must be paid by credit card only, via our website or over the phone.

If your fees are not paid within 10 days of the course, we may have to reallocate the place to another delegate.

Payments can be made by credit card, cheque (payable to ‘the Media Trust’), BACS transfers, through our website or over the phone on 0207 871 5600

Cancellations policy

All cancellations must be made in writing to Training and Events, via email to or writing to Media Trust, Block A, Ugli Building, Wood Lane, W12 7SB.

Please include your booking details including organisation name, title of course, delegate contact details and booking number (if booked through the website).

If you wish to send a substitute delegate, please call 020 7871 5600 or email to discuss the changes.

Cancellation period

If you need to cancel your booking:

  • 1 month or more before the course, you will be entitled to a full refund
  • Up to 10 days before the course, you will be entitled to a 50% refund or be able to change your booking to an alternative course taking place within the following 3 months. The alternative course must be rebooked on the day of cancellation
  • Up to 9 days before the event, or if you do not attend the event, you will not be entitled to a refund
  • The cancellation period applies to all early bird tickets, however these tickets can only be transferred to another early bird ticket price.

A substitute delegate is always welcome, and this will not incur any cost, please let us know such changes as soon as possible.

It may be necessary for reasons beyond Media Trust’s control to change the content, speakers or timings of events. If Media Trust has to cancel a course, we will offer you an alternative date, or a full refund.

Unfortunately Media Trust cannot accept liability for transport disruption or individual transport delays.

Booking a Media Trust event indicates acceptance of our booking conditions.

Can I give my place to someone else if I can no longer attend the training?

Yes, your ticket is transferrable, however you need to let us know beforehand. If you’d like to give your place to a colleague, drop us an email to

Can I pay via invoice?

You can choose to show “other payment options at the bottom of the order page and choose “send invoice.

Our Finance team will send you an invoice.

Bookings made within 10 days of the course date must be paid by credit card only, via our website or over the phone.

Which ticket type should I choose if I’m attending the training as an individual and not part of an organisation?

Individuals should select the small organisation ticket type.

Book your place

To secure your place on this course, register today via our Eventbrite page.


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