Strategies for Success on Social – Edinburgh Masterclass

The masterclass is an unique opportunity for you to receive training directly from digital experts on understanding your online audiences, creating effective social media strategies and how to run successful digital campaigns.

The training will be followed by group mentoring sessions run by MediaCom volunteers which offer a deeper dive into the main themes of the masterclass and allow you to get your specific digital communications questions answered. You will also have an opportunity to hear about digital advertising opportunities direct from local media owners.

Learning Outcomes

Through this masterclass you will:

• Understand and effectively target online audiences
• Learn about best use of social platforms with a particular focus on Facebook, Instagram and Twitter
• Explore tools and techniques for achieving your social media and digital objectives
• Gain inspiration from other charities and look at best practice across the charity sector
• Receive advice and mentoring from media and digital experts

Level

This event is aimed at charity professionals who have communications as part of their job role and senior leaders who are interested in developing their organisation’s digital communications. 

Please note that places will be served on a first come first served basis.