Stronger Voices Day
Monday 18 September 2017 09:30 - 17:30
Across the UK, migrant communities and marginalised groups continue to be largely misrepresented in the media. Unbalanced reporting doesn't fairly represent the vibrant and varied individuals that are making valuable contributions to their communities. We want to change this.
Our Stronger Voices Day will celebrate the work we have been doing, enabling underrepresented communities to get their stories into the media. But more importantly, it will explore what still needs to be done to diversify voices in the media.
What can you expect?
The day will bring together charity and community leaders with editors and journalists from across the media to discuss the challenges faced by underrepresented communities and explore how we can ensure their voices are heard and more accurately represented.
The day will include keynote talks, practical workshops and panel discussions to build the capacity, insight and networks of migrant and underrepresented community organisations. Delegates will leave with a clearer understanding of how they can get their stories into the media and reach the right audiences.
This event is ideal for individuals working with migrant and underrepresented community groups and charities.
You will discover:
- How to effectively pitch stories and secure media coverage
- How Facebook can build a community around your work and grow support for your organisation
- How to tailor your messages that resonate and engage your target audience
- How to respond and challenge negative media coverage
Media Trust is hosting the Stronger Voices Day in partnership with Open Society Foundations and the Guardian Foundation.
Agenda
| Time | Session |
|---|---|
| 09:30 | Registration – tea and coffee |
| 10:00-10:15 | Welcome & introduction from Jon Snow, Broadcast Journalist, Channel 4 |
| 10:15- 11:15 | Panel Discussion: Engaging the media
Chair: Jon Snow, Broadcast Journalist, Channel 4 Speakers: |
| 11:15-11:30 |
My media journey – from local media to Channel 4 News Speakers: Nura Aabe, Director, and Founder of Autism Independence |
| 11:30-12:00 | Coffee break |
| 12:00-13:00 |
Streamed workshops The workshop sessions will give you the skills to overcome negative media attention, refine your key messaging; and teach you how to pitch perfectly |
| Workshop 1 How to challenge and respond to negative media attention Session host: Ron Finlay, Principal, Ron Finlay Communications |
|
| Workshop 2 Communications for Change – compelling messages that work Session host: Tamsyn Hyatt, Digital Communications Manager, Equality and Diversity Forum |
|
| Workshop 3 Pitching to a Journalist Session host: Christopher Michael,Editor of Guardian Cities, The Guardian |
|
| 13:00-14:00 |
Lunch and networking |
| 14.00- 15.00 | Panel discussion: Can one person represent a whole community? Chair: Emma Graham- Harrison, Journalist, The Guardian Speakers: |
|
15:00-15.30
|
En-lightening talk Hear from our inspirational participants from across our community voices projects that will be sharing their experiences of working with Media Trust
Responding to Brexit – what we gain from media activity |
| 15.30-15.45 | Coffee break |
| 15.45-16.15 | Plenary keynote:
Digital is here to stay -using social to raise your profile and have a voice Jo Wolfe, Managing Director, Reason Digital (London) |
| 16:15-16:30 | Closing comments Media Trust |
| 16:30-17:30 | Networking and close |
Stronger Voices Guide
Media Trust was funded by Open Society Foundations to produce the Stronger Voices Media Guide to help raise the profile of groups struggling to engage the media and help raise their profile. We will be launching this guide on the day and all attendees will receive a free copy to take home with them.
