Google Analytics is a free web analytics tool that can help you analyse your website traffic and measure the effectiveness of your marketing efforts. It can help non-profits optimise their website to turn their traffic into donations, event registrations, or volunteer applications.
By using Google Analytics, your charity can measure return on investment, identify which strategy yielded the most results and understand which content is performing best. Data from Google Analytics isn’t just useful for marketing – analytics can also inform topics like staffing decisions, meaning you can have maximum impact even with minimal resource.
This session will cover how to use Google Analytics for reporting and tracking as well as how to link Google Analytics to your Google Ads activity.
Before digging into Google Analytics data, ask yourself what you are looking for and what you need to know, based on your charity’s needs. For example, it might be helpful for you to learn about how your users are engaging with your site – are people signing up to volunteer or are they donating online? Are your landing pages relevant for your users? Analysing your website traffic helps inform your online marketing by identifying what content is working well and engaging your users to complete desired actions.
In this masterclass, you’ll learn:
- Google Analytics 101
- Analytics Best Practices
- An overview of Google Analytics 4 – The next generation of Analytics
- How to Link Google Analytics to Google Ads
Beginner to intermediate
About the trainer
Anu Chhabra is a Data & Measurement Account Manager at Google based in their Dublin office. Anu’s role is to support advertisers to manage data privacy, Google Analytics and data ingestion. Anu helps UK-based enterprise clients navigate through the ever-changing digital ecosystem.