Communicating Climate: Using Advertising Tactics to Engage New Audiences in Climate Action

Is your organisation looking to create impactful and creative campaigns that drive positive environmental change? Are you interested in using expert tactics to engage new audiences in climate action and promote sustainability?

Join our free online masterclass, led by Purpose Disruptors, and discover how to use advertising techniques to design powerful creative campaigns. Learn from their successful ‘Agency for Nature’ campaign as a case study and gain insights on how to effectively engage new audiences in climate action.

Whether you work for a UK environmental organisation or are an individual passionate about climate change communication, join this masterclass for insights, tactics, and practical advice.

Led by Ceri Jones, Project Director of the ‘Create’ Programme at Purpose Disruptors, this webinar will guide you through how to use advertising techniques and behaviour change strategies to make sustainable lifestyles feel like more, not less. You’ll leave with practical tools and inspiration to elevate your campaigns and amplify your impact on environmental issues.

This free session will also provide an opportunity for you to directly ask questions and gain inspiration for your own campaigns.

You will explore how to:

• Understand the essential components of effective advertising
• Develop compelling narratives that capture attention and inspire action
• Implement practical tactics for campaign execution, drawing on the success of Purpose Disruptors “Agency for Nature” initiative

Our speaker

Purpose Disruptors is a network of creative professionals dedicated to using their skills and influence to address the climate crisis. They have extensive experience in crafting campaigns that challenge norms and provoke thoughtful engagement. The ‘Agency for Nature’ campaign is a testament to their innovative approach and commitment to driving positive environmental change.

Ceri Jones has extensive experience in the third sector, leading climate action and health projects in partnership with organisations such as the Bill & Melinda Gates Foundation and the Garfield Weston Foundation. She also worked as a Project Manager at Media Trust, where she worked on an award-winning programme that equipped UK environmental charities with skills and training to influence climate narratives.

Who is this for?   

This masterclass is designed for professionals working for charities or other organisations with a charitable purpose in the UK, who have communications as part of their role or want to learn how their organisation can communicate more effectively on climate and environmental issues.

About the Communicating Climate Programme   

This masterclass is part of Communicating Climate, a strategic communications programme designed for organisations working on climate and environmental issues and related areas. The programmes aims to give organisations the skills and knowledge to engage their audience and influence meaningful change. The programme is powered by MG OMD.

To find out more about the Communicating Climate Programme, please email Valerie Leisten (Programme Manager) at Valeriel@mediatrust.org.