Words that Move Mountains – How To Write Compelling Copy for Charities

05 Jun

Wednesday 5 June 2024 10:00 - 12:00

A person sat by a laptop, writing in a notepad.

Join this webinar to learn the art of copywriting for charities: capture your audience's attention and inspire them to act.

Lucia delivered a very informative, well-paced, clear and inspiring training which will be very useful for me in my role.

Choosing the right words can be a real headache! Your charity has events to promote, resources to share and volunteers to recruit, so it’s essential that your words not only capture your audience’s attention but also elicits a meaningful response.

How do you make sure your words have the desired effect and impact?

Come along to our exciting new copywriting training where you will uncover invaluable insights, master effective techniques, and explore innovative strategies to engage with your audience and overcome writer’s block. Dive into the world of persuasive copy, learn the art of writing an effective and compelling call to action, and discover how to add that final polish to your blog posts.

This training will be delivered online, via Zoom. If you would prefer to pay via invoice, please email [email protected]

Through this training, you’ll learn:

How to compose, structure and write persuasive and engaging copy
How to tailor your writing for different materials and different audiences
Understand the importance of tone of voice
How to write a strong call to action: get the response you want from your audience
How to copy-edit and cut text effectively, to sharpen up your writing
Develop skills that help you connect with readers and inspire them to act

Who should attend?

Anyone who is responsible for creating copy for their charity or charitable organisation

Level:

Beginner-intermediate

Meet your expert trainer

Lucia is a digital communications & PR professional (having previously trained as a lawyer). She has delivered campaigns for both consumer audiences on behalf of Unilever and KRAFT brands as well as technology & telecoms audiences for B2B clients.

Lucia won two Digital Impact Awards for her work with BCS, The Chartered Institute for IT.

Before relocating to the South Coast Lucia loved supporting Media Trust with bespoke in-person training and delivered programmes for charities including Age UK, Hyde Housing Association and a national adoption charity.

Lucia is a Business Ambassador for her local dementia charity Dementia Support, which has ambitions to go national.