Working with Influencers: The basics for charities

Influencer marketing isn’t just for big brands and big budgets. The right creator can help your charity reach new audiences, tell powerful stories and build genuine connections with communities who might not otherwise encounter your work.

But how do you find influencers who genuinely align with your cause? What makes a good partnership? And how can charities make collaborations work when time and resources are limited?

This practical 90-minute session will introduce you to the world of influencer marketing and show you how charities can work effectively and authentically with creators.

You’ll learn how to identify the right people for your organisation, approach and work with influencers confidently, and build collaborations that feel genuine and deliver value for everyone involved. We’ll also explore examples of successful charity influencer campaigns and what you can learn from them.

What you’ll learn

In this session, you’ll discover:

• Why working with influencers could be valuable for your charity, from reaching new audiences to building trust.
• How to find influencers who align with your charity’s mission, values and audience.
• How to approach and work with creators effectively.
• What makes a collaboration feel genuine and work well for both the charity and creator.
• Practical ideas for getting started, even with limited time and resources.

Event details

• Location: Online
• Time: 13:00-14:30

Who should attend?

This session is ideal for anyone working in charity communications, marketing, social media or fundraising who wants to explore how working with creators could support their organisation.

You don’t need any previous experience of influencer marketing. Whether you’re thinking about working with creators for the first time or want to feel more confident developing future collaborations, you’ll leave with practical ideas you can apply to your charity.

Level

Intermediate in social media (although you don’t need any prior experience of influencer marketing)

Accessibility

Our training courses are designed to be accessible and inclusive.

All sessions are delivered online using Zoom and include options for live captions and transcripts. Presentation slides and supporting resources are shared with attendees after each session and can be requested in alternative formats wherever needed.

If there’s anything we can do to help you take part, or if you have any access requirements you’d like to discuss before booking, please email Osian at osianb@mediatrust.org.

Meet your expert trainer

Chloe Hicks is Influencer & Talent Lead at Nonsensical, with over four years’ experience delivering creator and influencer campaigns. She has worked with talent at every level across strategy, creative and campaign management, and specialises in creating authentic, culturally relevant campaigns that audiences genuinely want to engage with. At Nonsensical, she’s focused on building creator-first campaigns and helping brands make sense of an ever-changing influencer landscape.