Write Compelling Case Studies

15 Mar

Thursday 15 March 2018 10:00 - 13:00

Writing engaging case studies has never been so important in showcasing the impact of your charity. Putting a human face on your activity is one of the most effective ways to inspire confidence in your organisation and its work.

Make sure you’re using your human stories in the right way, to encourage funders, audiences and volunteers to invest in your organisation and trust it to deliver on its promises. Make your case studies tell your story, using them in your communications to get you the results you need. Learn how to set metrics to ensure that the impact of these communications can be measured.


It has given me the confidence to take ownership of the stories process at Scope and influence the press team to change the ways we produce press releases.


At the end of this training you will:

  • Create human stories to inspire action and tailor your case study to your objectives
  • Communicate your case studies through PR, marketing and digital channels
  • Get your stakeholders and funders on board to keep up momentum

About the trainer:

Karen Ackerman, Director, Mediastories

Karen Ackerman is founder and director of Mediastories which offers training, consultancy and production to help charities, voluntary organisations and community groups to gain the digital media skills they need to tell their stories with the most impact. Karen has run interactive workshops on digital storytelling, social media and simple film making for clients such as Media Trust and The Directory for Social Change. She also provides consultancy for The Wohl Foundation and Jewish Care and social media support to clients such as Camp Simcha. Mediastories has also made films for PJ Library, JW3, Mitzvah Day and the New Israel Fund.

Karen trained as a journalist, starting her career at BBC Five Live. Having moved into television, she then built up a career in children’s production at the BBC, including making short films for Record Breakers and producing Blue Peter.

She then spent three years working for the BBC Academy, the largest and most prestigious training department in the UK media sector. Karen ran an innovative project to help BBC staff learn new skills by working with charities and other non profits and helping them with their media.

Karen has a Masters in Digital Media with distinction, with a specialty in digital media for non-profits.

Photo by Lechon Kirb on Unsplash

It was a well-rounded training session that covered lots of bases and gave clean and concise examples. Very useful.

Dame Kelly Holmes Trust

Do I need to bring anything with me?

Think about a case study you’d like to write or get advice on during the session.

What if I’m late/ cannot make it?

If you’re running late due to traffic or delayed trains or you get lost don’t panic! Give us a call on 0207 871 5655.

If you’d like to cancel the course, please check our cancellation policy below and email trainingandevents@mediatrust.org

Do I need to print my confirmation email?

You don’t have to print and bring your ticket. Just turn up on the day. It’s that easy!

When you book, we will have all of your details in our system.

Cancellation and Booking Policy

Booking terms and conditions


Payment must be received before the course date otherwise delegates risk not being accepted on the day. Please let us know if you have not received an invoice within 10 working days of your booking.

Bookings made within 10 days of the course date must be paid by credit card only, via our website or over the phone.

If your fees are not paid within 10 days of the course, we may have to reallocate the place to another delegate.

Payments can be made by credit card, cheque (payable to ‘the Media Trust’), BACS transfers, through our website or over the phone on 0207 871 5600

Cancellations policy

All cancellations must be made in writing to Training and Events, via email to trainingandevents@mediatrust.org or writing to Media Trust, Block A, Ugli Building, Wood Lane, W12 7SB.

Please include your booking details including organisation name, title of course, delegate contact details and booking number (if booked through the website).

If you wish to send a substitute delegate, please call 020 7871 5600 or email  trainingandevents@mediatrust.org to discuss the changes.

Cancellation period

If you need to cancel your booking:

  • 1 month or more before the course, you will be entitled to a full refund
  • Up to 10 days before the course, you will be entitled to a 50% refund or be able to change your booking to an alternative course taking place within the following 3 months. The alternative course must be rebooked on the day of cancellation
  • Up to 9 days before the event, or if you do not attend the event, you will not be entitled to a refund
  • The cancellation period applies to all early bird tickets, however these tickets can only be transferred to another early bird ticket price.

A substitute delegate is always welcome, and this will not incur any cost, please let us know such changes as soon as possible.

It may be necessary for reasons beyond Media Trust’s control to change the content, speakers or timings of events. If Media Trust has to cancel a course, we will offer you an alternative date, or a full refund.

Unfortunately Media Trust cannot accept liability for transport disruption or individual transport delays.

Booking a Media Trust event indicates acceptance of our booking conditions.

Can I give my place to someone else if I can no longer attend the training?

Yes, your ticket is transferrable. However, you will need to let us know beforehand.

If you’d like to give your place to a colleague, drop us an email to trainingandevents@mediatrust.org

Can I pay via invoice?

You can choose to show “other payment options at the bottom of the order page on Eventbrite. Once selected, simply choose “send invoice.

Our Finance team will then send an invoice onto you.

Bookings made within 10 days of the course date must be paid by credit card only, via our website or over the phone.

Which ticket type should I choose if I’m attending the training as an individual and not part of an organisation?

Individuals should select the small organisation ticket type.

Do you offer a tailored version of this course?

If you’d like us to run this training with a group of your staff just let us know.

Simply, get in touch with our training team and they will help you to create a tailored course for you.  Email bespoke@mediatrust.org or call 0207 871 5600.

Book your place


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