YouTube for charities: How to get started

Unlike fast-moving social media feeds, YouTube is a search engine first. That means the content you create today can keep finding new audiences for months and years to come. For charities, that’s a powerful opportunity, whether you want to inspire donors, recruit volunteers, or simply help more people understand the work you do.

In this 2-hour beginner webinar, we’ll cut through the overwhelm and help you figure out what YouTube can realistically do for your charity. From setting up your channel and understanding the difference between Shorts and long-form video, to YouTube SEO and how to get your content found, we’ll cover the essentials in a practical, jargon-free way. We’ll also introduce live streaming as a tool for events, fundraising, and community building.

You’ll leave with a clearer understanding of what content works on YouTube and how to start applying it, with realistic, practical steps your team can take straight away.

If you are a People’s Postcode Lottery grantee and the session is fully booked or your code isn’t being accepted, please email osianb@mediatrust.org to be added to the waitlist.

Event details

• Location: Online
• Time: 10:00–12:00
• Price: From £48

We’ll cover:

• What makes YouTube different from other platforms and why that works in your charity’s favour
• How to set up and optimise your channel for the right audience
• The difference between Shorts and long-form video, and when to use each
• The different styles of content that perform well on YouTube and how to match them to your charity’s goals
• How to craft effective calls to action that drive the right responses from your audience
• How YouTube SEO works and how to help the right people find your content
• How to use live streaming for fundraising, events, and community engagement
• How to build a simple, sustainable content approach you can stick to

Who should attend?

This webinar is perfect for charity staff and volunteers who are new to YouTube or haven’t yet found their footing on the platform. Whether you’re a communications officer, marketing manager, fundraiser, or a small team wearing many hats, this session is designed to be accessible.

Level

Beginner to intermediate