Sevenoaks Scouts
Campaign Planning & Logo Design for a £1m Fundraising Appeal
We are launching a £1m fundraising campaign to build Sevenoaks Scouts Community Barn. The Community Barn will be a new, purpose-built activity centre and headquarters for Scouting in Sevenoaks, and a Community facility for the benefit of local community groups.
We are looking for support to develop a Marketing strategy (to include copy editing, print and digital marketing) to launch and sustain this £1m campaign, and graphic design expertise to develop a unique project logo. The campaign objective is to secure £1m in funding over nine months from diverse sources including local businesses, grant making bodies, major donors, and Scouting alumni.
With climbing, outdoor, and water sports facilities, Sevenoaks Scouts Community Barn will be a hub for Scouting in Sevenoaks: a place for young people to access adventure and fun while learning skills for life. As a Community facility, the Barn will also be available to local organisations as a place for the whole community to come together.
We are a small team of Scouting volunteers with no professional Marketing expertise. We are in need of support to develop a Marketing strategy to ensure the success of this fundraising campaign.
In depth Project: 13-16 hours
Children and Young People | Mentoring | Remote or Face to Face
Skills requested
Copywriting Copy, Specific audiences
Graphic design Graphics, Logos
Marketing Campaign planning, Email marketing, Google Adwords, Google Analytics, Influencer marketing, Marketing copy, Marketing strategy, Paid digital marketing, Storytelling
Charity Details
Sevenoaks Scouts represents more than 1000 young members and 250 volunteers across 11 Scout Groups in the Sevenoaks District.
We are launching a fundraising campaign to raise £1m to build a Sevenoaks Scouts Community Barn.
The Community Barn will be the headquarters for Scouting in our area, as well as a community facility to benefit local charitable and educational organisations.
The Community Barn will have climbing and water sports facilities, access to woodland and camping areas for outdoor activities. It will be fully accessible and sustainably designed.
Next steps are to develop a marketing strategy and campaign in support of this fundraising effort. We would love to be supported by an industry professional via the Media Trust.
Location: South East
Size of Organisation: Micro
Website: https://sevenoaksscouts.org.uk