Choices
Marketing expert needed to design/help implement strategy to reach new audiences
As our charity has grown we provide a wider range of services and we now reach a more diverse audience. This has highlighted challenges in concisely communicating our core message. To address this, we seek support in strengthening brand communications for more effective marketing and fundraising.
We hope to work with someone who can:
- Review our marketing materials to evaluate strengths and weaknesses
- Create a marketing strategy that reflects the charity’s evolution
- Help address communication issues around sensitive topics (e.g., unplanned pregnancy, pregnancy choice)
- Support with tailoring messages for different audiences, such as vulnerable clients, donors, and faith-based organisations
- Deepen our understanding of our audience needs and support with creating specific copywriting and marketing materials
Success would be measured by improved marketing materials and clearer communication, helping to reach more clients and diversify funding. This would enable us to achieve our vision of making sure the no-one in London faces a pregnancy crisis alone.
In depth Project: 13-16 hours
Mental Health | Mentoring | Remote or Face to Face
Skills requested
Branding Brand guidelines, Mission, vision and values
Copywriting Copy, Copy guidelines, Specific audiences, Tone of voice
Marketing Campaign planning, Marketing copy, Marketing strategy, Storytelling
Charity Details
Choices is a charity offering counselling for unplanned pregnancy, during pregnancy, following pregnancy loss and for post abortion concerns. We offer practical and therapeutic help with parenting; as well as a variety of different relationship courses.
Location: Greater London
Size of Organisation: Micro
Website: https://choicescharity.org/