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Your charity’s numbers might be telling you the wrong story
Learn how to look beyond the metrics and make more informed decisions about your charity’s digital strategy
Posted 21 October 2026
20 June 2019
by Claire Warner, on behalf of Media Trust
Guide
15 minutes
Measuring impact should be a fundamental function within any charity. Demonstrating and effectively communicating impact is the best way to articulate why your charity does what it does and why people should engage with you. The following guide shows you how this can be done properly.
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This guide was produced as part of Media Trust and Comic Relief’s Core Strength Programme, which provided the charities taking part with the opportunity to develop their communications skills through training, consultancy and voluntary support from media and creative industry experts.
Other guides produced as part of the Core Strength Programme:
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