Why this matters for charities
Your data tells your story, but only if people access and understand it.
Charities often rely on data to explain their impact, demonstrate need, and report to funders, partners and supporters.
Charts and graphs can make this information easier to digest, spotting trends like which campaign brought in the most donations last month. But when data visualisations aren’t accessible, the information they contain may be difficult or impossible for some people to access.
For example, a chart that relies only on colour may not work for someone with colour blindness. A complex infographic may be hard to interpret quickly. And if a chart has no written explanation, someone using a screen reader may miss the key insight entirely.
In some cases, inaccessible content may also fail to meet accessibility expectations under equality legislation, such as the Equality Act 2010.
Accessible data visualisation helps charities communicate information more clearly, reach wider audiences and ensure that their data can be understood by the people they want to engage.