Google Analytics 4: The terms you need to know, simplified
We've created this glossary of terms to help you get to grips with Google Analytics 4.
Posted 9 May 2023

In this film, Chris Hall, climate enthusiast, and Head of Marketing at Charity Digital, shares his recommendations for raising funds online, including making your campaigns interesting, ensuring your fundraising efforts are donor led and being trustworthy.
Digital fundraising is hard for most charities and competition is fierce. But as with any type of marketing, it is important to keep in mind who your donors are and how to communicate with them. Chris Hall advises charities on how to avoid the mediocrity and embrace the art of authenticity.
With the years to come being crucial for climate change, how can charities effectively contribute to a meaningful dialogue and inspire audiences to act? We’ve got you covered.
This film belongs to our growing Conquering Climate Comms series and offers expert advice for environmental organisations from thought leaders working across the sector. Each film explores a key area of climate communications and provides practical recommendations.
Produced as part of the Weston Communicating Climate programme, these films have been made possible thanks to funding from the Garfield Weston Foundation.
We've created this glossary of terms to help you get to grips with Google Analytics 4.
Posted 9 May 2023
We’ve put together some tips on how you can use digital marketing to turn first-time volunteers into long-term supporters. To mark the King’s coronation on Monday 8 May, some of Britain’s biggest charities have come...
Posted 3 May 2023
We’ve put together some tips to help you attract and retain new volunteers for the Big Help Out.
Posted 6 April 2023