Your charity’s numbers might be telling you the wrong story
Learn how to look beyond the metrics and make more informed decisions about your charity’s digital strategy
Posted 21 October 2026
Video
In this film, Judy Ling Wong, environmentalist, and President of the Black Environment Network, shares her top tips on diverse climate storytelling, including the importance of having clearly defined objectives, respecting cultural differences, and working in equal partnership with case studies.
Recognising that the most impacted in society are likely to be the least represented in the narrative on climate change, Judy Ling Wong encourages charities to understand how to meaningfully reach, listen to and involve marginalised communities.
Media Trust’s Conquering Climate Comms Series
With the years to come being crucial for climate change, how can charities effectively contribute to a meaningful dialogue and inspire audiences to act? We’ve got you covered.
This film belongs to our growing Conquering Climate Comms series and offers expert advice for environmental organisations from thought leaders working across the sector. Each film explores a key area of climate communications and provides practical recommendations.
Produced as part of the Weston Communicating Climate programme, these films have been made possible thanks to funding from the Garfield Weston Foundation.
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