Building your charity’s Theory of Change: A beginner’s guide
Struggling to communicate your charity’s impact clearly? This beginner's guide will help you build a strong Theory of Change
Posted 14 May 2025

In this film, Andrew Davis, digital marketing expert, and Founder of Talk Dygital, shares his top tips on how to find and work with climate influencers, including setting your campaign goals, searching for the right voices, and measuring your success.
The term ‘influencer’ wasn’t even in our vocabulary ten years ago. Nowadays, it has earned its place in the comms world and is seen as an impactful tactic for raising awareness on climate change. Andrew Davis advises charities on how to use influencer marketing as a real opportunity to deliver results.
With the years to come being crucial for climate change, how can charities effectively contribute to a meaningful dialogue and inspire audiences to act? We’ve got you covered.
This film belongs to our growing Conquering Climate Comms series and offers expert advice for environmental organisations from thought leaders working across the sector. Each film explores a key area of climate communications and provides practical recommendations.
Produced as part of the Weston Communicating Climate programme, these films have been made possible thanks to funding from the Garfield Weston Foundation.
Struggling to communicate your charity’s impact clearly? This beginner's guide will help you build a strong Theory of Change
Posted 14 May 2025
Packed with expert advice, practical tips, and industry resources, this toolkit is designed to help support under-represented talent step into advertising with confidence.
Posted 16 April 2025
You’ve got the idea - now let’s plan a charity livestream that runs smoothly and gets great results.
Posted 15 April 2025