Getting started with social search
Did you know Gen Z are using social media as their primary search engine? Here's how you can start thinking about search and your social channels.
Posted 16 March 2023
Video
In this film, Andrew Davis, digital marketing expert, and Founder of Talk Dygital, shares his top tips on how to find and work with climate influencers, including setting your campaign goals, searching for the right voices, and measuring your success.
The term ‘influencer’ wasn’t even in our vocabulary ten years ago. Nowadays, it has earned its place in the comms world and is seen as an impactful tactic for raising awareness on climate change. Andrew Davis advises charities on how to use influencer marketing as a real opportunity to deliver results.
Media Trust’s Conquering Climate Comms Series
With the years to come being crucial for climate change, how can charities effectively contribute to a meaningful dialogue and inspire audiences to act? We’ve got you covered.
This film belongs to our growing Conquering Climate Comms series and offers expert advice for environmental organisations from thought leaders working across the sector. Each film explores a key area of climate communications and provides practical recommendations.
Produced as part of the Weston Communicating Climate programme, these films have been made possible thanks to funding from the Garfield Weston Foundation.
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