Conquering Climate Comms – Working with influencers

The term ‘influencer’ wasn’t even in our vocabulary ten years ago. Nowadays, it has earned its place in the comms world and is seen as an impactful tactic for raising awareness on climate change. Andrew Davis advises charities on how to use influencer marketing as a real opportunity to deliver results.

Media Trust’s Conquering Climate Comms Series

With the years to come being crucial for climate change, how can charities effectively contribute to a meaningful dialogue and inspire audiences to act? We’ve got you covered.

This film belongs to our growing Conquering Climate Comms series and offers expert advice for environmental organisations from thought leaders working across the sector. Each film explores a key area of climate communications and provides practical recommendations.

Produced as part of the Weston Communicating Climate programme, these films have been made possible thanks to funding from the Garfield Weston Foundation.