Building your charity’s Theory of Change: A beginner’s guide
Struggling to communicate your charity’s impact clearly? This beginner's guide will help you build a strong Theory of Change
Posted 14 May 2025
21 October 2022
by Google Digital Garage
Video
With two billion users logging in every month, YouTube provides an exciting way of increasing awareness and understanding of your charity through video. Learn directly from a Google trainer about how to understand your brand and target audience’s behaviours, write, storyboard and film engaging videos, market your content to beneficiaries and measure your success.
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