How charities can use framing techniques to create values-led stories
Why great messages don’t always land, and what your charity can do instead.
Posted 18 March 2026
21 October 2022
by Google Digital Garage
Video
With two billion users logging in every month, YouTube provides an exciting way of increasing awareness and understanding of your charity through video. Learn directly from a Google trainer about how to understand your brand and target audience’s behaviours, write, storyboard and film engaging videos, market your content to beneficiaries and measure your success.
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