How charities can use framing techniques to create values-led stories
Why great messages don’t always land, and what your charity can do instead.
Posted 18 March 2026
As part of our Weston Communicating Climate Programme, we teamed up with Essence Global to run this masterclass for environmental and climate charities on creating powerful content that inspires audiences to act.
Further resources referenced in this masterclass:
The masterclass was delivered by Essence Global; an advertisement agency who pioneers the use of analytics and technology to create valuable, relevant, and trustworthy advertising.
Find out more about Weston Communicating Climate here.
Why great messages don’t always land, and what your charity can do instead.
Posted 18 March 2026
If you work in charity communications, you probably wear more hats than your job title suggests. One minute you’re drafting a press release, the next you’re troubleshooting on social media, updating the website and pulling...
Posted 11 March 2026
Explore key learnings from Heard’s session at our 2025 Climate Comms for COP30 and Beyond online festival. We know that great climate messaging can help shift people from concern to collective action. But what does great climate messaging look...
Posted 19 January 2026