Your charity’s numbers might be telling you the wrong story
Learn how to look beyond the metrics and make more informed decisions about your charity’s digital strategy
Posted 21 October 2026
4 July 2022
by Essence Global
Video
As part of our Weston Communicating Climate Programme, we teamed up with Essence Global to run this masterclass for environmental and climate charities on creating powerful content that inspires audiences to act.
Further resources referenced in this masterclass:
- Shopify’s list of best free video editing software programmes
- AdGreen resources for sustainable production
- Spark AR studio
- Snap AR lens studio
- YouTube best practice
- Twitter ads guide
- LinkedIn video ads guide
- Snapchat best practices
- Meta video ads guide
- TikTok ads help centre
- TikTok ads previewer
- Sound equipment on a budget
The masterclass was delivered by Essence Global; an advertisement agency who pioneers the use of analytics and technology to create valuable, relevant, and trustworthy advertising.
Find out more about Weston Communicating Climate here.
Was this resource helpful?
Related Resources
How charities can create more video content with a small team
Creating regular video content can feel overwhelming, especially if you’re working with a small team and limited resources. The good news is that you don’t need expensive equipment, a professional production crew or hours of editing time...
Posted 27 August 2026
How charities can create video content that engages young audiences
Young people are one of the most connected audiences online, but reaching them requires more than simply posting regularly. Young people are increasingly discovering charities through social media, often long before they visit a website,...
Posted 30 July 2026
