How your charity can avoid creating ‘AI slop’
What is AI slop - and how can your charity avoid it?
Posted 7 May 2026
4 July 2022
by Essence Global
Video
As part of our Weston Communicating Climate Programme, we teamed up with Essence Global to run this masterclass for environmental and climate charities on creating powerful content that inspires audiences to act.
Further resources referenced in this masterclass:
- Shopify’s list of best free video editing software programmes
- AdGreen resources for sustainable production
- Spark AR studio
- Snap AR lens studio
- YouTube best practice
- Twitter ads guide
- LinkedIn video ads guide
- Snapchat best practices
- Meta video ads guide
- TikTok ads help centre
- TikTok ads previewer
- Sound equipment on a budget
The masterclass was delivered by Essence Global; an advertisement agency who pioneers the use of analytics and technology to create valuable, relevant, and trustworthy advertising.
Find out more about Weston Communicating Climate here.
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