A charity’s guide to AI prompting
How can your charity get better results from AI without extra budget? By mastering great prompts.
Posted 22 September 2025

Reason Digital's Matt Haworth teaches you how to get better digital fundraising results using the tools available.
The last 10 years has seen a slow shift from traditional fundraising methods towards more digital ones. This has meant charities have needed to react to protect their income, yet many have struggled to embrace digital fundraising fully, especially smaller organisations. The COVID-19 crisis is now making this urgent. Events are cancelled, shops are closed. With people stuck at home on their laptops and phones: digital is the answer.
With the kind support of John Lyon’s Charity, Media Trust has been able to specially commission this Digital Fundraising guide compiled by Matt Haworth, author of the Digital Fundraising Book and Co-Founder of Reason Digital. This this guide will take you from the basics, through taking funds online, to creative ways to get quick win results during lockdown.
How can your charity get better results from AI without extra budget? By mastering great prompts.
Posted 22 September 2025
A dive into how early-career creatives can use AI effectively and responsibly AI is undeniably transforming the creative and media landscape. For many early-career creatives, this can feel intimidating. But if used correctly, AI can...
Posted 22 September 2025
Here’s why hosting your impact report on your website is better for accessibility, SEO, and your audience.
Posted 28 August 2025