Reload document 
Open in new tab How charities can use framing techniques to create values-led stories
Why great messages don’t always land, and what your charity can do instead.
Posted 18 March 2026
Guide
Reason Digital's Matt Haworth teaches you how to get better digital fundraising results using the tools available.
Loading...
The last 10 years has seen a slow shift from traditional fundraising methods towards more digital ones. This has meant charities have needed to react to protect their income, yet many have struggled to embrace digital fundraising fully, especially smaller organisations. The COVID-19 crisis is now making this urgent. Events are cancelled, shops are closed. With people stuck at home on their laptops and phones: digital is the answer.
With the kind support of John Lyon’s Charity, Media Trust has been able to specially commission this Digital Fundraising guide compiled by Matt Haworth, author of the Digital Fundraising Book and Co-Founder of Reason Digital. This this guide will take you from the basics, through taking funds online, to creative ways to get quick win results during lockdown.
Was this resource helpful?
Related Resources
Burnout prevention and self-care for busy charities
If you work in charity communications, you probably wear more hats than your job title suggests. One minute you’re drafting a press release, the next you’re troubleshooting on social media, updating the website and pulling...
Posted 11 March 2026
How charities can create climate messaging that cuts through the noise
Explore key learnings from Heard’s session at our 2025 Climate Comms for COP30 and Beyond online festival. We know that great climate messaging can help shift people from concern to collective action. But what does great climate messaging look...
Posted 19 January 2026
