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Facebook Fundamentals eLearning Pathway

13 December 2018

by Media Trust & Facebook

E-learning Module

E-learning Module

We're delighted to announce that we've partnered with Facebook Blueprint to bring you an eLearning Pathway covering the fundamentals of advertising with Facebook and Instagram.

Facebook Blueprint offers free online training for individuals, businesses and non-profits to move their organisation forward using the power of digital. We’ve hand-picked a selection of Blueprint modules which we believe will be the most impactful and relevant to charities.

We’ve curated a Core Pathway of eight key modules which will equip you with the essential knowledge to make the most of Facebook and Instagram. If you already have an advanced knowledge or are looking for guidance on something more specific, you’ll also find a General Pathway containing a wide range of modules covering everything from Facebook Ads to Audience Targeting which you can dip into at a time that suits you.

Please note you’ll need to log into Facebook in order to access the eLearning Pathway.

Opportunity to win £100 worth of Facebook Ad Credits

We’re offering free Facebook ad credits to the first 100 charities* to complete the Core Pathway. Please follow the steps below to be in with a chance of winning.

  1. Click the link below to access the Facebook Fundamentals Pathway and select the Core Pathway.
  2. Complete the eight core modules (each takes approximately 15 mins).
  3. Once complete, download your certificate of completion.
  4. Email us a copy of your certificate to jessicag@mediatrust.org.
  5. We will then send you a coupon along with instructions on how to redeem the ad credit.

*Only one set of ad credits will be awarded per charity.

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