Reload document 
Open in new tab Your charity’s numbers might be telling you the wrong story
Learn how to look beyond the metrics and make more informed decisions about your charity’s digital strategy
Posted 21 October 2026
17 January 2020
by eight&four
Presentation
Want to know how your charity could utilise influencer marketing to expand your reach? Check out this presentation from creative agency, eight&four.
Loading...
What is influencer marketing?
Influencer marketing is a form of collaborative marketing with an influential person to promote something. It could be a product, service, or campaign.
About the presentation
If your charity is thinking about embarking on influencer marketing then eight&four’s presentation is great place to start. It includes best-in-class examples and approach, to current talking points.
About eight&four
Eight&four is a creative and media agency with years of experience in the charity sector, working with clients such as British Heart Foundation, Marie Curie and Ronald McDonald House Charities.
Was this resource helpful?
Related Resources
How charities can create more video content with a small team
Creating regular video content can feel overwhelming, especially if you’re working with a small team and limited resources. The good news is that you don’t need expensive equipment, a professional production crew or hours of editing time...
Posted 27 August 2026
How charities can create video content that engages young audiences
Young people are one of the most connected audiences online, but reaching them requires more than simply posting regularly. Young people are increasingly discovering charities through social media, often long before they visit a website,...
Posted 30 July 2026
