« Back to Resource Hub

Harnessing the power of influencers

17 January 2020

by eight&four

Presentation

Presentation

Want to know how your charity could utilise influencer marketing to expand your reach? Check out this presentation from creative agency, eight&four.

Loader Loading...
EAD Logo Taking too long?

Reload Reload document
| Open Open in new tab

What is influencer marketing?

Influencer marketing is a form of collaborative marketing with an influential person to promote something. It could be a product, service, or campaign.

About the presentation

If your charity is thinking about embarking on influencer marketing then eight&four’s presentation is great place to start. It includes best-in-class examples and approach,  to current talking points.

About eight&four

Eight&four is a creative and media agency with years of experience in the charity sector, working with clients such as British Heart Foundation, Marie Curie and Ronald McDonald House Charities.

Was this resource helpful?

Related Resources

Burnout prevention and self-care for busy charities

If you work in charity communications, you probably wear more hats than your job title suggests. One minute you’re drafting a press release, the next you’re troubleshooting on social media, updating the website and pulling...

Posted 11 March 2026

A group of 3 people sit on a workplace sofa with plants in the background, smiling and with mugs in hand. They speak to another person who is only slightly in the shot, also holding a mug.