Beyond the basics: Planning your charity livestream for success
You’ve got the idea - now let’s plan a charity livestream that runs smoothly and gets great results.
Posted 15 April 2025

Packed with expert advice, practical tips, and industry resources, this toolkit is designed to help support under-represented talent step into advertising with confidence.
HBG is a comedy and documentary writer and director, with a background in journalism, sketch, stand-up and improv, being mentored by BAFTA-winning director Simon Hynd as part of the Directors UK Inspire scheme. She kickstarted her directing career with an ADCAN* Award in 2018 for her first ever commercial and her work has gone on to garner tens of millions of views online, feature on NOWNESS, The Evening Standard, and Funny or Die, as well as screen at the BFI and other international festivals.
She has extensive experience working with high-profile talent, and in live action, archive, animation and VFX. She also originated and directed HERSTORY – the first docuseries commissioned by MBC for Shahid, the Middle East’s largest network. Currently, she is developing a couple of TV and feature comedy projects and has just graduated from NFTS.
You can find her on Instagram at @veryberrygeorge.
You’ve got the idea - now let’s plan a charity livestream that runs smoothly and gets great results.
Posted 15 April 2025
Clear, practical marketing advice for busy charity teams. What is marketing? For many of us in the charity sector, marketing can feel like a bit of a mystery full of jargon and complicated strategies. But...
Posted 24 March 2025
How livestreaming can help charities successfully connect, engage, and fundraise in real-time.
Posted 20 March 2025