Building your charity’s Theory of Change: A beginner’s guide
Struggling to communicate your charity’s impact clearly? This beginner's guide will help you build a strong Theory of Change
Posted 14 May 2025

This guide was originally created as part of our MyCommunity project. It was delivered in partnership with Locality and funded by the Department for Communities and Local Government (DCLG).
Getting coverage in local and regional media is a great way to raise your profile in your community. It can also encourage local people to get involved in your work, for example: by making a donation, attending an event or using your services.
Working with your local and regional media is a relatively cheap and easy way to get your message out to large numbers of people in your area. Local and regional media will cover local issues in greater depth than the national media and can champion local causes.
Struggling to communicate your charity’s impact clearly? This beginner's guide will help you build a strong Theory of Change
Posted 14 May 2025
Packed with expert advice, practical tips, and industry resources, this toolkit is designed to help support under-represented talent step into advertising with confidence.
Posted 16 April 2025
You’ve got the idea - now let’s plan a charity livestream that runs smoothly and gets great results.
Posted 15 April 2025