How charities can use framing techniques to create values-led stories
Why great messages don’t always land, and what your charity can do instead.
Posted 18 March 2026
This guide was originally created as part of our MyCommunity project. It was delivered in partnership with Locality and funded by the Department for Communities and Local Government (DCLG).
Getting coverage in local and regional media is a great way to raise your profile in your community. It can also encourage local people to get involved in your work, for example: by making a donation, attending an event or using your services.
Working with your local and regional media is a relatively cheap and easy way to get your message out to large numbers of people in your area. Local and regional media will cover local issues in greater depth than the national media and can champion local causes.
Why great messages don’t always land, and what your charity can do instead.
Posted 18 March 2026
If you work in charity communications, you probably wear more hats than your job title suggests. One minute you’re drafting a press release, the next you’re troubleshooting on social media, updating the website and pulling...
Posted 11 March 2026
Explore key learnings from Heard’s session at our 2025 Climate Comms for COP30 and Beyond online festival. We know that great climate messaging can help shift people from concern to collective action. But what does great climate messaging look...
Posted 19 January 2026