TikTok for charities: Making your content accessible for all
Unlock tips and tricks for charities on TikTok looking to create creating inclusive, accessible content that reaches and resonates with multiple audiences.
Posted 6 August 2024
![A hand holding a smartphone featuring the Media Trust TikTok page on the screen](https://mediatrust.org/wp-content/uploads/2024/08/TikTok-Features-RH-Image-Landscape-730x413.png)
With so many charities looking for volunteer support, how do you make sure that your role stands out from the crowd? Here are our top tips for writing an engaging volunteer opportunity that excites volunteers based within the media and communications sector.
People volunteer their time and professional expertise for many varied reasons, but there are often common themes when volunteers feedback on why they wanted to volunteer. They want to:
It’s important to make sure to describe exactly how the volunteer will be able to make a tangible impact, build awareness of your cause, grow their experience, and how this will support your charity to achieve its goals.
Charities must consider what specific skills they’re looking for from a volunteer in order to support their communications challenge. There are many different areas that our professional volunteers have expertise in:
Our volunteers can offer short-term/project-based support in three ways:
The more specific you are about what kind of support you are looking for, the more likely it is that you will attract volunteers with the right skill set for your needs. If you are not sure what kind of expertise you need, contact our team for guidance.
Providing the volunteer with information on the challenge, the task, and what success looks like will help them make an informed decision. With this information, the volunteer can decide whether they have the right time, skills, and experience to help you.
The clearer you are about your expectations and what you are hoping to achieve, the easier it will be for the volunteer to help you meet your goals.
Most of our volunteers will be volunteering alongside their full-time professional roles, while others may be freelance creatives who like to offer a helping hand between projects. Therefore, it is important to be realistic about the time-commitment of the project or task and set achievable goals for the volunteer. It could be helpful to start with the minimum amount of support you would need, and then talk through with the volunteers what extra could be done if they are able to give more time.
Let the volunteer know that you appreciate their time and skills by showing that you have planned support for them. Support could look like:
It’s easy to catch ourselves using lots of lingo in the charity sector which people from other sectors may not understand. So, keep an eye out for internal jargon, initialisms, and acronyms. The clearer the language, the less guess work the volunteer will have to do.
If you have any more questions about recruiting volunteers through our platform, you can check out our FAQ page or contact volunteering@mediatrust.org.
Unlock tips and tricks for charities on TikTok looking to create creating inclusive, accessible content that reaches and resonates with multiple audiences.
Posted 6 August 2024
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