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Your charity’s numbers might be telling you the wrong story
Learn how to look beyond the metrics and make more informed decisions about your charity’s digital strategy
Posted 21 October 2026
Guide
As part of Media Trust's Reframing Disability in News programme – in partnership with the BBC’s 50:50 Project - this guide has been created for newsrooms and journalists to support them with interviewing disabled experts.
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This guide has been designed by Media Trust to help newsrooms and journalists break out of their bubble of asking the same people to contribute to their stories. The guide takes you through some of the considerations that need to be factored in when interviewing disabled experts.
Disabled people make up more than 20% of the population but are currently under-represented on our screens and in particular on the news. Media Trust’s Reframing Disability in News programme aims to increase the representation and visibility of disabled people in broadcast news.
Media Trust’s Reframing Disability in News programme has been created in partnership with BBC’s 50:50 project and is part of the Future News Pilot Fund, funded by the Department for Culture, Media, and Sport, and run by Nesta.
Reframing Disability in News
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