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Open in new tab How charities can use framing techniques to create values-led stories
Why great messages don’t always land, and what your charity can do instead.
Posted 18 March 2026
2 November 2018
by Edelman
Presentation
15 minute read
As part of Media Trust's Stronger Voices Programme, Edelman delivered a Crisis Comms Masterclass to an audience of Equality organisations. This presentation will help you to understand what constitutes a crisis for your organisation and outlines the 10 Golden Rules for managing a crisis situation in the digital age.
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