Building your charity’s Theory of Change: A beginner’s guide
Struggling to communicate your charity’s impact clearly? This beginner's guide will help you build a strong Theory of Change
Posted 14 May 2025

Social media is a great way to reach out to new users and supporters and engage with them. Focus on two main aspects; creating shareable content and engaging with your audience to make the most of the platform. Find out more about how you can raise your social media profile in this guide.
Remember, the ‘social’ is the most important thing here. The ‘media’ is secondary. Things change so quickly in the social media world, that it’s better to focus on your audience, engaging with them and building relationships. Don’t get caught up in the technology, that’s not the important part.
This guide was originally created as part of our MyCommunity project. It was delivered in partnership with Locality and funded by the Department for Communities and Local Government (DCLG).
Struggling to communicate your charity’s impact clearly? This beginner's guide will help you build a strong Theory of Change
Posted 14 May 2025
Packed with expert advice, practical tips, and industry resources, this toolkit is designed to help support under-represented talent step into advertising with confidence.
Posted 16 April 2025
You’ve got the idea - now let’s plan a charity livestream that runs smoothly and gets great results.
Posted 15 April 2025