Reload document 
Open in new tab Does your charity have a future on X?
Digital comms consultant Madeleine Sugden explores how recent changes are pushing the sector to review its use of X and drive a move to Bluesky.
Posted 16 January 2025
18 February 2017
by Media Trust
Guide
20 minute read
Social media is a great way to reach out to new users and supporters and engage with them. Focus on two main aspects; creating shareable content and engaging with your audience to make the most of the platform. Find out more about how you can raise your social media profile in this guide.
Loading...
Remember, the ‘social’ is the most important thing here. The ‘media’ is secondary. Things change so quickly in the social media world, that it’s better to focus on your audience, engaging with them and building relationships. Don’t get caught up in the technology, that’s not the important part.
This guide was originally created as part of our MyCommunity project. It was delivered in partnership with Locality and funded by the Department for Communities and Local Government (DCLG).
Was this resource helpful?
Related Resources
Connecting your charity with older audiences on social media
Social media isn’t just for Gen-Z – here’s how to better connect your charity with older audiences Social media is an essential tool for charities looking to broaden their reach and engage with new and...
Posted 16 January 2025
What charities can learn from hit tv-show Heartstopper
If you’re a Netflix fan, you’ve probably noticed the buzz around Heartstopper and its latest season. The show has captivated audiences with its often honest and heartfelt portrayal of LGBTQ+ life. But beyond its feel-good...
Posted 28 November 2024
