« Back to Resource Hub

Raising your profile on social media

18 February 2017

by Media Trust

Guide

Guide

20 minute read

Social media is a great way to reach out to new users and supporters and engage with them. Focus on two main aspects; creating shareable content and engaging with your audience to make the most of the platform. Find out more about how you can raise your social media profile in this guide.

Loader Loading...
EAD Logo Taking too long?

Reload Reload document
| Open Open in new tab

Remember, the ‘social’ is the most important thing here. The ‘media’ is secondary. Things change so quickly in the social media world, that it’s better to focus on your audience, engaging with them and building relationships. Don’t get caught up in the technology, that’s not the important part.

This guide was originally created as part of our MyCommunity project. It was delivered in partnership with Locality and funded by the Department for Communities and Local Government (DCLG).

Was this resource helpful?

Related Resources

How to build your creative portfolio

Packed with expert advice, practical tips, and industry resources, this toolkit is designed to help support under-represented talent step into advertising with confidence.

Posted 16 April 2025

A creative workspace featuring a computer monitor displaying various images, surrounded by colourful stationery, a tablet, a coffee mug, glasses and indoor plants. There are sticky notes on the monitor.

Cut the jargon: Marketing simplified for charities

Clear, practical marketing advice for busy charity teams. What is marketing? For many of us in the charity sector, marketing can feel like a bit of a mystery full of jargon and complicated strategies. But...

Posted 24 March 2025