Your charity’s numbers might be telling you the wrong story
Learn how to look beyond the metrics and make more informed decisions about your charity’s digital strategy
Posted 21 October 2026
Media Trust commissioned the production of this resource by the Ethical Journalism Network and Bipolar UK to help news organisations embrace best practice in their coverage of race and mental health.
Stories that limit people to their skin colour or mental health diagnosis reinforce stereotypes and create stigma –public perceptions of race, mental health (and other equalities issues) can be framed by media coverage. This guide explains how the best examples of reporting on race and mental health share three qualities -they are empathetic, fact-based and experience-led. Media coverage can also simultaneously amplify the distress of racism, whilst making people of colour question their own experiences of racism (also known as “gaslighting”). This guide examines how news reporting can contribute to racial gaslighting -and the steps media outlets can take to limit it.
This resource is part of Media Trust’s Headlining Mental Health programme, funded by Gamesys Foundation. The programme aims to improve the strategic communications of small mental health organisations across the UK, including media coverage.
Learn how to look beyond the metrics and make more informed decisions about your charity’s digital strategy
Posted 21 October 2026
Creating regular video content can feel overwhelming, especially if you’re working with a small team and limited resources. The good news is that you don’t need expensive equipment, a professional production crew or hours of editing time...
Posted 27 August 2026
Young people are one of the most connected audiences online, but reaching them requires more than simply posting regularly. Young people are increasingly discovering charities through social media, often long before they visit a website,...
Posted 30 July 2026