Good digital comms during a cost-of-living crisis
Here are our tips on how you can use your social media during a cost-of-living crisis.
Posted 26 January 2023

Prioritising digital content is an excellent way to cut emissions and reduce paper. But digital methods still use up resources and energy, and data centres have a massive carbon footprint. Check out these tips on how your charity can reduce its digital carbon footprint.
A website might seem harmless in the grand scheme of digital carbon emissions, but every bit count towards larger damage to our environment. Making your website as carbon neutral as possible, like tech giants Google and Apple have done, can make a small but mighty difference.
But how many carbon emissions is your website producing? Website Carbon Calculator has the answer! Simply enter your URL to find out some interesting, and possibly alarming, stats about how much CO2 is produced from your website. But don’t fret! There’s plenty of ways you can lessen the effects created from your webpage, such as:
Communications have largely all moved to emails to cut back on the use of paper and emissions, so they must be better for the environment, right? Correct… but this doesn’t mean they are completely carbon neutral. This is particularly true with spam emails and emails with attachments (which can produce 50g CO2, compared to the average 4g from regular emails).
The solution for this is straightforward – send documents/photos/videos as links where possible (this is also good for security) and carefully construct email lists instead of sending out spam (this is also good for communications). The size and format of emails can also impact the amount of energy used in sending and receiving them – send smaller emails and use HTML or Plain Text formats.
There is so much your charity as a whole can do to decrease its digital carbon footprint but making sure that your staff are aware of ways can cut back on their own when working is great too – every little helps! Some ways they can do this (and some general tips for everyday life) include:
Here are our tips on how you can use your social media during a cost-of-living crisis.
Posted 26 January 2023
Media Trust and Arch Communications have produced this digital workbook to support small charities and non-profit organisations writing or updating a communications strategy.
Posted 19 January 2023
Often, the most difficult part of content creation is coming up with ideas and inspiration. Here are five places to find inspiration for your content marketing - for free!
Posted 22 November 2022