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Your charity’s numbers might be telling you the wrong story
Learn how to look beyond the metrics and make more informed decisions about your charity’s digital strategy
Posted 21 October 2026
23 September 2017
by Media Trust
Guide
30 minute read
Funded by Open Society Foundations and produced by Media Trust, this guide explains how you can use the media and social media to get your message out.
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At the back of this guide you will find a media strategy template. Use this template to start writing your own media strategy including target audiences, key messages, media channels and monitoring and evaluating your media and communications. This guide will take you through all the steps to complete your own media strategy.
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