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CIPR Guide to Influencer Marketing
One of the fastest growing marketing tactics in the past few years has been influencer marketing - but what does it mean and how can you use it? Find out in this CIPR Guide to...
Posted 21 April 2021
Guide
As part of Media Trust's Reframing Disability in News programme – in partnership with the BBC’s 50:50 Project - this guide has been created with Scope to demonstrate how organisations can support disabled spokespeople in media interviews.
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This guide has been designed by Media Trust and Scope to help organisations support the disabled spokespeople they have representing them in media interviews. The guide takes you through how Scope’s press office works and includes top tips to consider when supporting your disabled spokespeople.
Disabled people make up more than 20% of the population but are currently under-represented on our screens and in particular on the news. Media Trust’s Reframing Disability in News programme aims to increase the representation and visibility of disabled people in broadcast news.
Media Trust’s Reframing Disability in News programme has been created in partnership with BBC’s 50:50 project and is part of the Future News Pilot Fund, funded by the Department for Culture, Media, and Sport, and run by Nesta.
Reframing Disability in News
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