Does your charity have a future on X?
Digital comms consultant Madeleine Sugden explores how recent changes are pushing the sector to review its use of X and drive a move to Bluesky.
Posted 16 January 2025
Is your charity new to TikTok and looking for a simple guide to the platform’s key features? Look no further than the latest resource below in our TikTok for Charities series!
It’s vital that charities feel confident with the audience engagement features that TikTok offers to amplify their cause and speak directly to existing and new audiences about their work. We know that it’s easy to feel overwhelmed by TikTok’s many different features, so we’ve broken down the key elements from video editing to fundraising for charities below.
Whether you want to create interesting content or understand how to use the app’s features, this article will help your charity get started on TikTok and make the most of the app.
Creating engaging videos is at the heart of TikTok’s appeal. Here’s how to get started:
If you’re interested in content creation support tools like in-app teleprompters, scripts and background removers, CapCut is a great all-in-one editing tool. You can save your edited videos from CapCut to your device library and upload them straight to TikTok for posting. CapCut is available to download for free in your device’s app store.
Navigating the different sections of TikTok can help you engage with the right audience:
Duets and stitching allow you to interact with other users’ content creatively.
Enhance your videos with a variety of effects and filters. These can be accessed through the effects button on the video recording screen, allowing you to add a creative flair to your content. Again, don’t worry about effects and filters too much in the beginning, you can build any desired effects into your videos as you get familiar with the app.
Hashtags are essential for making your content discoverable.
Donation stickers is incredibly valuable for charities looking to get direct donations through TikTok.
Keep an eye out on our Resource Hub across July and August for more TikTok tips and guides, like our TikTok for charities: Getting started resource. Want new resources sent straight to your inbox? Sign up to our charity newsletter today!
Return to the Resource HubDigital comms consultant Madeleine Sugden explores how recent changes are pushing the sector to review its use of X and drive a move to Bluesky.
Posted 16 January 2025
Social media isn’t just for Gen-Z – here’s how to better connect your charity with older audiences Social media is an essential tool for charities looking to broaden their reach and engage with new and...
Posted 16 January 2025
If you’re a Netflix fan, you’ve probably noticed the buzz around Heartstopper and its latest season. The show has captivated audiences with its often honest and heartfelt portrayal of LGBTQ+ life. But beyond its feel-good...
Posted 28 November 2024