How your charity can avoid creating ‘AI slop’
What is AI slop - and how can your charity avoid it?
Posted 7 May 2026
Video
Covid-19 and the resulting lockdown changed the way that charities communicate with their audiences. Take note of all the top tips in this video to make sure your films make the biggest impact.
With the support of John Lyon’s Charity and as part of our Capacity Support Programme of 2019/2020, we’ve created this short film for charities on how to make engaging visual content during the pandemic. The film looks at ways that charities can adapt their approach to visual content to make the biggest impact in 2020 and beyond.
Produced and edited by Thomas Martin. Check out his showreel here.
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