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Open in new tab Your charity’s numbers might be telling you the wrong story
Learn how to look beyond the metrics and make more informed decisions about your charity’s digital strategy
Posted 21 October 2026
12 November 2019
by Twitter
Guide
2 hours
Get a unique insight into how some of the biggest brands are successfully using Twitter in the 'Twitter Content Strategy Playbook'.
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Created by Twitter, their content guide is all about how to effectively build your brand on the platform.
The Guide’s five chapters cover everything from setting up a profile that communicates your purpose and using hashtags effectively to content and developing your brand tone of voice.
The Guide:
Chapter 1: Bring your brand purpose to life with a strong identity and voice. Implement a strong profile strategy to communicate that purpose to your customers.
Chapter 2: Effectively reach brand goals and connect with what’s happening through an authentic, timely and relevant content strategy.
Chapter 3: Communicate your brand story and reach campaign goals with simple copy and feed-stopping creative.
Chapter 4: Bring it all together with a clear and consistent presence across any of your managed channels.
Chapter 5: Manage Your Presence with #ProTips for miscellaneous situations.
Read it cover to cover, or simply dip in and out of the sections as and when relevant to you.
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