Why writing in plain English matters for charities
A practical guide to using plain English to cut through the noise, reach more people, and make every word count.
Posted 23 June 2025

Unlock your charity website’s full potential!
Having an up-to-date and accessible website puts you in the best position to raise awareness of your cause, recruit volunteers, and increase your fundraising. But managing a website can be hard, particularly when you don’t have a big budget or an in-house digital expert to turn to. Fortunately, you don’t need to throw your current website away and replace it with a shiny new one. You just need to spend some time with it, provide a little TLC with our support, and it’ll start to work wonders for you.
That’s why Media Trust, in collaboration with digital experts, Few and Far, have created a toolkit specifically aimed at small charities with little to no budget.
The Websites Unlocked Toolkit aims to help your organisation optimise your website with the latest low-cost tools and strategies, improving its accessibility and impact, and motivating your stakeholders to take action.
Through this toolkit, you will:
About the WCIT Charity
Websites Unlocked is funded by the WCIT Charity who work with a wide range of non-profit organisations and aims to help them get the best from IT. It is committed to strengthening communities and using the power of technology for good. Every year, the WCIT Charity supports a variety of charities through its grant-making programme and by providing pro bono support to a multitude of organisations.
A practical guide to using plain English to cut through the noise, reach more people, and make every word count.
Posted 23 June 2025
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