Reload document 
Open in new tab How your charity can avoid creating ‘AI slop’
What is AI slop - and how can your charity avoid it?
Posted 7 May 2026
25 February 2017
by Media Trust
Guide
20 minute read
Media coverage can raise awareness of your work, the profile of your organisation or encourage people to get involved in some way such as signing a petition or using your services. Find out how to construct a press release that stands out in this guide.
Loading...
The main role of a press release is to convince the media to cover your story but the media may also publish content directly from your press release. Journalists receive many press releases every day so lots of them are ignored – your press release will need to be exciting and relevant for it to stand out.
This guide was originally created as part of our MyCommunity project. It was delivered in partnership with Locality and funded by the Department for Communities and Local Government (DCLG).
Was this resource helpful?
Related Resources
How creators can volunteer with charities and make a real impact
Discover how creators can use their skills to support charities, build meaningful connections and make a real difference through volunteering.
Posted 5 May 2026
Accessible charts and graphs: Make your charity’s data work for everyone
Explore Passion4Social’s free webinar and learn how to present your charity’s data in a way that’s clear and accessible to all.
Posted 23 April 2026
