Vlogstar Challenge

Established in 2015, this annual vlog training initiative and competition has already trained more than 5,900 young people in the art of vlog making.

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Established in 2015, this annual vlog training initiative and competition has already trained more than 7,500 young people in the art of vlog making. In today’s crowded media landscape, it can be difficult for young people to get their voice heard. With more than 300 hours of content uploaded to YouTube each minute, how can you help them to cut through the noise and champion the causes that are important to them in a way that is responsible and effective?

Establishing a new generation of media influencers

Vlogstar Challenge is a unique competition and training initiative run by Media Trust and the Jack Petchey Foundation, in partnership with YouTube and the Evening Standard that equips young people with the relevant skills for a modern communications age.

It aims to harness the passion and creativity of young people and provide them with the technical and communications skills they need to create content, develop their voice and share their passions with new audiences.

Now in its sixth year, Vlogstar Challenge helps 16-25 year olds from across London and Essex develop the skills and understanding to be heard on social media in the 21st Century.

Young people have a voice; each one different, positive and powerful.

The workshop

Vlogs are short, personal video blogs are a great way of learning how to shoot and edit compelling video content, and how to share this safely on social media.

Vlogging is an easy, accessible way of getting young voices into the public. It’s an amazing campaigning tool that will empower young people to share their opinions about issues they feel strongly about.

Delivered by Media Trust’s expert Trainers, this free, interactive workshop involves a series of practical challenges including presenting and filming fundamentals, giving participants the skills and confidence to produce engaging vlogs on issues that matter to them.

The competition

Everyone that participates in a Vlogstar Challenge workshop is eligible to enter the competition by submitting a vlog. 150 of the best entries will be shortlisted and invited to join us for a day of expert tuition and masterclasses hosted by YouTube.

Following the second vlog entry, our judges will select 15 finalists will take part in further sessions with the professionals at YouTube. The final 15 will also join us for the Grand Final, where one lucky vlogger will be crowned the next Vlogstar Challenge winner. The winner will receive:

  • £500 worth of production equipment
  • £2,000 for their chosen non-profit organisation
  • Mentoring from YouTube’s experts
  • Work experience with a Media Trust corporate partner

Take part in a workshop to become the next Vlogstar Challenge champion

Watch our 2020 highlights video featuring; Ashley Walters, Becca Dudley, Alesha Dixon, Michael Spicer, Big Narstie, Michael Dapaah and Ria Hebden.

More on Vlogstar Challenge

Our Corporate Partners

We enjoy outstanding support from the media industry. Our partners include: