Vlogstar Challenge

Vlogstar Challenge is an annual vlog training initiative and competition which aims to equip young people with the skills to voice opinions on issues they care about. Now in its sixth year, Vlogstar Challenged has equipped more than 7,500 young people in the art of vlog making.

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Since 2015, Vlogstar Challenge has trained more than 7,500 young people in the art of vlog making and given young people the confidence and skills to talk about the issues they care about. In today’s crowded media landscape, it can be difficult for young people to get their voice heard. With more than 500 hours of video content uploaded to YouTube each minute, how can young people cut through the noise and champion the causes that are important to them in a way that is responsible, effective and empowering?

A new generation of media influencers

Vlogstar Challenge is a training initiative run by Media Trust and the Jack Petchey Foundation, in partnership with YouTube and the Evening Standard. Together, we equip young people with the relevant skills they need for communicating in the digital age. Once the training is completed, graduates are encouraged to enter the Vlogstar competition, with amazing prizes on offer.

Watch our 2020 Vlogstar Challenge Highlights!

Get involved in Vlogstar Challenge!

The Workshop – Developing skills and building confidence

Vlogs are short, personal video blogs and vlogging is an easy, accessible way of getting young, diverse voices out into the public. It’s also an amazing campaigning tool that will empower young people to share their opinions about issues they feel strongly about.

Delivered by Media Trust’s expert Trainers, this free, interactive workshop involves a series of practical challenges including presenting and filming fundamentals, giving participants the skills and confidence to produce engaging vlogs on issues that matter to them.

Previous Seasons

Season 5, 2019-2020

Grand Final Recap
Twenty-two-year-old Charly Humphreys from Wandsworth, South London, was the winner of the fifth annual Vlogstar Challenge competition at Media Trust’s online Grand Final event in partnership with the Jack Petchey Foundation.

The Grand Final, which was live streamed on YouTube, saw fifteen finalists’ videos premiered at a showcase hosted by Ria Hebden from the BBC’s Sunday Morning Live. A panel of judges which included Top boy actor Ashley Walters, comedian Munya Chawawa, LGBTQ+ Advocate and YouTuber Rowan Ellis, Media Trust CEO Su-Mei Thompson, Jack Petchey’s Matt Rantell, previous Vlogstar Challenge winner Bella Roberts and previous finalist Jonas Mondua, crowned Charly as 2020 champion for her video Burnouts, monetising creative outlets and societal pressure. The video shows Charly candidly explore the challenges of finding a healthy balance and a clear state of mind in 2020.

Watch the highlights Video
Watch the Grand Final YouTube Playlist
Watch the Winner’s Video

Season 4, 2018-2019

Grand Final Recap
Seventeen-year-old aspiring filmmaker, Bella Roberts from South London was announced as the winner of the fourth annual Vlogstar Challenge competition at Media Trust’s Grand Final event in partnership with Jack Petchey Foundation. The Grand Final event saw fifteen finalists’ videos premiered to a packed audience of family and friends at a showcase at YouTube London, hosted by Ria Hebden from the BBC’s Sunday Morning Live.

An all-star cast of judges, including YouTuber and body-positivity campaigner Grace F Victory, actor and Top Boy star Ashley Walters, Media Trust’s CEO Su-Mei Thompson, two of last year’s finalists, as well as Matt Rantell from the Jack Petchey Foundation, marked the videos on a criteria including originality, positivity and technical skills. Bella’s video 10,000 hours, was created to inspire others to follow their passions.

Watch the Highlights Video
Watch the Grand Final YouTube Playlist
Watch the Winner’s Video

Season 3, 2017-2018

Grand Final Recap
Twenty-four-year old Munna Sherif from Woolwich, south-east London was voted 2018 Vlogstar Challenge champion by a panel of judges from across the world of film, television, media and YouTube. With over 1,500 entries, Munna and 14 other finalists showed exceptional talent to make it to the Grand Final held on 31 July 2018 at BAFTA, London.

Scoring the vlogs was a live judging panel made up of key players from the world of film, TV, media and YouTube including actor and screenwriter Noel Clarke and model and activist Mariah Idrissi. The judges chose twenty-three-year old Munna Sherif from Woolwich as this year’s winner. Her vlog Anxiety, I Own You documented her personal experience of anxiety.

Highlights Video
Grand Final YouTube Playlist
Winner’s Video

Season 2, 2016-2017

Grand Final Recap
On 14 July 2017, 22-year-old Isaac Harvey was crowned the Vlogstar Challenge Champion at the Grand Final hosted at BAFTA, London. Isaac was born with limb hypoplasia, which prevented his limbs from growing. However, Isaac hasn’t let that stop him from doing the things he wants to do. With a positive mindset and his mantra of ‘Hard Work’, Isaac taught himself to edit and produce films about his adventurous life using his feet.

This skill and determination led to Isaac beating over 1,500 young people from across London and Essex in the 2017 competition. Isaac’s winning video, entitled Hard Work (It Pays Off), documents Isaac’s sporting activities and achievement. However, as he explains, his film serves a greater purpose: “I like to enjoy life and I want to inspire others to enjoy life too. Disabled or not, if you have a positive mindset and are prepared to work hard, you can achieve your dreams, whatever they might be.”

Highlights Video
Grand Final YouTube Playlist
Winner’s Video

Season 1, 2015-2016

Season Recap

After months of workshops and presentations, 1,000 young people were whittled down to 15 finalists in the Vlogstar Challenge. Since the launch in October 2015, 15 Finalists were selected as the best of the best and were judged at the Grand Final which was held at BAFTA on 1 July 2016.

The 15 finalists represent a broad range of backgrounds and cover a wide array of topics and themes in their vlogs.

Grand Final YouTube Playlist
Winner’s Video

More on Vlogstar Challenge

Our Corporate Partners

We enjoy outstanding support from the media industry. Our partners include: