The Vlogstar Challenge

Established in 2015, this annual vlog training initiative and competition has already trained more than 5,900 young people in the art of vlog making.

In today’s crowded media landscape, it can be difficult for young people to get their voice heard. With more than 300 hours of content uploaded to YouTube each minute, how can you help them to cut through the noise and champion the causes that are important to them in a way that is responsible and effective?

Establishing a new generation of media influencers

The Vlogstar Challenge is a unique competition and training initiative run by Media Trust and the Jack Petchey Foundation, in partnership with YouTube and the Evening Standard that equips young people with the relevant skills for a modern communications age.

It aims to harness the passion and creativity of young people and provide them with the technical and communications skills they need to create content, develop their voice and share their passions with new audiences.

Now in its fifth year, Vlogstar Challenge helps 16-25 year olds from across London and Essex develop the skills and understanding to be heard on social media in the 21st Century.

Enter to win

150 of the best entrants will be shortlisted for the Vlogstar Challenge semi-final and invited to join us online at YouTube Live from 24-28 August 2020 to learn all about YouTube with their expert staff and popular Creators.

A panel of judges will then select 15 finalists who will take part in online sessions in September, to develop additional skills and develop film material for their YouTube channels.

The finalists will attend the Grand Final event hosted on YouTube Live in November, where one lucky vlogger will be crowned the 2020 Vlogstar Challenge Champion!

The winner will receive £500 of filming equipment, £2000 for a charity or youth organisation of your choice and 1-1 mentoring from YouTube. Check out the Vlogstar Challenge website for more information.

Submissions for this year’s competition have now closed.

Contact us at:

Young people have a voice; each one different, positive and powerful.

Watch our 2019 highlights video which was first screened at Youtube Space, London at the 2019 Grand Final, featuring Alesha Dixon, Ashley Walters, Mariah Idrissi and Dynamo.

Vlogstar Challenge. Powered by:


More on Vlogstar Challenge

Our Corporate Partners

We enjoy outstanding support from the media industry. Our partners include: