The Vlogstar Challenge

Established in 2015, this annual vlog training initiative and competition has already trained more than 5,900 young people in the art of vlog making.

In today’s crowded media landscape, it can be difficult for young people to get their voice heard. With more than 300 hours of content uploaded to YouTube each minute, how can you help them to cut through the noise and champion the causes that are important to them in a way that is responsible and effective?

The Vlogstar Challenge is a unique competition and training initiative run by Media Trust and the Jack Petchey Foundation, in partnership with YouTube and the Evening Standard that equips young people with the relevant skills for a modern communications age.

Establishing a new generation of media influencers

It aims to harness the passion and creativity of young people and provide them with the technical and communications skills they need to create content, develop their voice and share their passions with new audiences.

Now in its fourth year, Vlogstar Challenge helps 16-25 year olds from across London and Essex develop the skills and understanding to be heard on social media in the 21st Century.

Young people have a voice; each one different, positive and powerful.

Developing the skills young people need in today’s media world.

If you work for a school or youth organisations across London and Essex, it’s easy to get involved in the Vlogstar Challenge.

Simply register to host a Vlog training workshop and our experienced trainers will do the rest. They will come to your premises and deliver a free, one-day training session that equips young people with the skills and confidence they need to create powerful and compelling vlogs using just their smartphone. They will also teach them how to share their content across YouTube in a safe and responsible way.

By taking part in the workshops your young people will:

  • Learn how to voice their opinions in a way that can get them noticed.
  • Develop an understanding of social media so they can effectively champion causes and social action projects that matter to them.
  • Practice presenting techniques that will help to get their message across effectively and improve their confidence.
  • Discover how to shoot, light, edit and produce compelling video content, as well as how to share their content safely across YouTube.

Everyone that attends a workshop will be invited to submit their best vlog into the 2019 Vlogstar Challenge.

To date, more than 5,900 young people from across London and Essex have been trained on how to create, shoot and edit vlogs.

Enter to win

150 of the best entries will be shortlisted for the Vlogstar Challenge semi-final and invited to join us at YouTube HQ in London, Kings Cross for a day of expert masterclasses in July 2020.

A panel of judges will then select 15 finalists who will then spend another day with the Youtube team where they will all receive access to Youtube’s state of the art Production Space to learn additional new skills and develop film material for their YouTube channels.

The finalists will then attend the Grand Final event in London, where one lucky vlogger will be crowned the 2020 Vlogstar Challenge Champion!

The winner will receive £500 worth of production equipment, £2,000 towards their chosen school/college/charity or youth organisation that they represent throughout the programme, mentoring sessions with Youtube and work experience with Media Trust’s corporate partners.

Could the 2020 Vlogstar champion be someone you know?

Alternatively, get in touch to find out how you can get your young people involved. Contact us at:

Do you have what it takes to be the next Vlogstar?

If you are aged 16-25 and live in London or Essex and want to get involved, visit our dedicated Vlogstar Challenge website to sign up:

Watch our 2019 highlights video which was first screened at Youtube Space, London at the 2019 Grand Final, featuring Alesha Dixon, Ashley Walters, Mariah Idrissi and Dynamo.

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Our Corporate Partners

We enjoy outstanding support from the media industry. Our partners include: