Youth Trends Masterclass: Reaching Gen Z

Join us as AMV BDDO Cultural Strategist Lore Oxford shares her professional learnings from the past six months of consumer behaviour. Stay on trend to find out what’s happening in 2019 and, more specifically, what the younger generation will expect from charities in 2019.

• Understanding your audience
• Behavioural insight into how the younger generation think, feel and behave towards the third sector
• Successfully tailoring your communications strategy for a younger audience
• Communications trends for 2018 and 2019

*** This masterclass is specifically for equality organisations. Please check your eligibility below. ***

Agenda:

10:45 – 11:00 Arrivals and registration

11:00 – 11.15  Welcome and introductions by Media Trust and AMV BDDO

11:15 – 12:15 Youth Trends Masterclass: Reaching Gen Z lecture led by Lore Oxford

12:15 – 13:00 Surgery session with AMV BDDO staff

13:00 – Close and departures

Attendance Eligibility:

To attend this Masterclass, your organisation must aim to tackle discrimination in one or more of the following areas, as detailed in the Equality Act (2010).

• age
• disability
• gender reassignment
• marriage and civil partnership
• pregnancy and maternity
• race
• religion or belief
• sex
• sexual orientation

Level:

Improver – this masterclass is a good development opportunity for charity professionals who have some prior knowledge of behavioural insight.