Reload document 
Open in new tab 
Building your charity’s Theory of Change: A beginner’s guide
Struggling to communicate your charity’s impact clearly? This beginner's guide will help you build a strong Theory of Change
Posted 14 May 2025
24 October 2019
by Media Trust
Guide
20 minute read
Knowing how to best approach the media and present your story is essential if you want to get media coverage for your charity. This guide provides top tips and best practice advice on interacting with the media from three different perspectives: the communications trainer, the equality charity and the media.
Loading...
This guide forms part of Stronger Voices, a training programme created in partnership with Equally Ours and funded by City Bridge Trust, designed to help strengthen the voices of London’s equality sector.
More about Stronger Voices
Was this resource helpful?
Related Resources
How to build your creative portfolio
Packed with expert advice, practical tips, and industry resources, this toolkit is designed to help support under-represented talent step into advertising with confidence.
Posted 16 April 2025
Beyond the basics: Planning your charity livestream for success
You’ve got the idea - now let’s plan a charity livestream that runs smoothly and gets great results.
Posted 15 April 2025
