The Stronger Voices programme

Media Trust, in partnership with Equally Ours, are delighted to announce that our Stronger Voices programme is returning for a third year this September. Funded by City Bridge Trust, Stronger Voices has been specifically designed to strengthen the voices of equality organisations across the capital.

We are looking for 15 equality organisations in London to take part in this free six-month strategic communications capacity building programme.

Strengthening the communications capabilities of equalities organisations is critical if we want to enable the voice and representation for those who are marginalised and facing inequality.

Too often the messages we use don’t connect with the audiences we are trying to reach. Sometimes they even damage the causes we are supporting. We believe that when charities and communities are equipped with communications skills, they can better represent themselves in the media, tell their stories, raise awareness of social issues, advocate for policy change and share the impact their work is having.

We know media training is also critical if we want to increase the involvement and skills of people with first-hand experience of inequality in sharing their stories and campaigning for change.

Applications for the 2020 Stronger Voices Programme are now closed.

The programme covers:

An introduction to strategic communications

Strategic communications is an evidence-based approach to social change that influences how the public thinks and feels about social issues and the solutions they support.

Expert communications and digital training

Throughout the programme you will have 6 training workshops designed specifically for the equality sector covering a range of media and digital skills topics including Communications for Change, Pitching to Journalists, Media Interview Training, Digital Storytelling, Social Media and Lobbying for Change. The training will be delivered by leading media, charity and campaigning experts.

A communications review and strategy workshop

You will spend a day working with a dedicated team of media volunteers from global PR and communications agency Edelman to review your charity’s communications challenges and priorities and come up with a fresh strategic communications plan. This workshop can be attended by staff, trustees, volunteers and beneficiaries.

Networking with journalists

You will have the opportunity to build your media contacts through a networking event with journalists, where you will pitch stories directly to the media including the BBC, Metro, Telegraph, Bloomberg and many more.


The Stronger Voices programme will run from October 2020 to March 2021. The programme will be delivered virtually for 2020 and we will review any face to face activity for 2021 following government guidelines.


  • Communications for Change and Social Media workshops


  • Key messaging workshop
  • Google Ad Grants training and mentoring scheme


  • Digital storytelling workshop

Jan – March 2021:

  • Media Interview Training, Lobbying for Change and Pitching to Journalists workshop
  • Journalists networking event
  • Celebration event

Who Should Apply?

This programme is designed for the person responsible for the day-to-day communications at your organisation, though you do not have to work in a comms specific role to apply.

We have made the programme more flexible so that people from your organisation can attend different sessions, but we will need one lead contact that will endeavour to attend the entire programme.

In light of the challenges presented by Covid-19 the programme has been re-designed with the needs of the sector in mind. We understand that the equalities sector as a whole has been affected by the pandemic and have adjusted our eligibility criteria accordingly. We encourage you to apply if your organisation:

  • supports beneficiaries from one or more of the nine protective characteristics detailed in the Equality Act (2010)
  • is working in one of the 32 London boroughs
  • can provide at least three years of financial records
  • is a small to medium sized registered charity with a turnover of £2 million or less.

Additionally, up to 50% of the places on this year’s programme are reserved for voluntary organisations that support people and communities of colour and/or are dedicated to tackling racial disparities. Within this, we’re prioritising organisations that are led by and work with Black, Asian or other ethnic minority communities.

We found the entire programme an absolute inspiration and have already started to implement the learning

Jenn Lewis, Director, Communities Empowerment Network

More about the wider Stronger Voices Programme

Together, Media Trust and Equally Ours aim to facilitate the wider sharing of strategic communications best practice and to empower organisations through communications and media training.

We do this by building connections between the media industry and equality groups that will lead to enhanced advocacy skills, improve access to platforms and ultimately, strengthen the voice of the wider equality sector.

Each year, 15 equality organisations in London undertake a six-month structured programme of strategic communications training and mentoring to strengthen their voices.

The sessions were brilliant. Each trainer linked their content to previous sessions so we could clearly build a bigger picture. The sessions were all interactive and practical, we always worked on something that would actually help our communications when we got back in the office.

Becky Evans, Groundswell

Get in touch

If you have any questions about the Stronger Voices programme, please contact our Programme Manager, Rabia, at


In partnership with:



The Stronger Voices programme is in partnership with Equally Ours

Funded by:
City of London logo.



This programme is generously funded by the City of London Corporation’s charitable funder, City Bridge Trust.

Our Corporate Partners

We enjoy outstanding support from the media industry. Our partners include: