Get Started with Analytics in Partnership with Google Digital Garage

As part of our Digital Comms Programme, we’re pleased to be partnering with Google Digital Garage to provide free training on data and analytics.

Join us on Wednesday 30 June for a live webinar and learn the role of web analytics and what ‘data driven’ decision making means for your organisation. Learn what insights are available from different social platforms (e.g. Twitter, Instagram, Facebook and YouTube) as well as tools for organic search, website and paid search, and importantly, how to interpret this data.

Learning objectives:

• Learn what is (and isn’t) important to track based on your organisation’s objectives
• Learn which free tools are available to track your organisation’s online activity, with a focus on Google Analytics
• Understand how to make sense of the data and use it in the most effective way that complements your organisation’s objectives

Level: Introductory

This session is aimed at anyone responsible for the day to day management of their organisation’s digital marketing. The course assumes no prior knowledge or experience so there is no pre-reading necessary.

There will be the opportunity to ask questions during the session via the chat box (NB: you will need to have a Google or YouTube account to use the chat as the webinar is run through YouTube Live).

Please note the webinar link will be released to delegates ahead of the event.